In addition to Facebook , the big brother of all social networks , Instagram also in recent years it represents one of the most important channels of communication and interaction with users. Therefore, the answer to the question of how to make an advertisement is on Instagram is of great importance to anyone who cares about digital marketing.

Quality optimized and presented business profiles on Instagram-u may have an advantage in relation to the site of that business. You have probably searched for a certain business yourself at least a few times Instagram , not Google .

The number of users of social networks is also constantly increasing in Serbia, which we wrote about here. Pa se tako povećava i broj ljudi do kojih može da se dopre putem Instagram ads .

How to make an advertisement on Instagram

If you often ask yourself: “How do I make an advertisement for Instagram?”, today we bring you an explanation for one of the two advertising options on Instagram .

The option to create ads on Instagram from Facebook Ads Manager is much more complex than creating ads directly from the phone – some would be afraid of the complex dashboard-and the accompanying steps that need to be passed through. But that doesn’t mean creating ads directly from your phone doesn’t bring results. In fact, on the contrary – in some cases, this option is much better and more profitable. For this reason, see below how to create an advertisement on Instagram.

Before you start creating an ad, you need to define the goal of the sponsored post – what you want to achieve with it, and that the sponsored post (visual) is in line with the goal and target group.

What are the steps?

When you have decided everything, prepared and published the post, now you can also sponsor it. First of all, you will need to implement an ad payment card, within the option Promotion payments and after that you can sponsor the post. You will do this by clicking the button promotion.

Choosing an ad target

In the next step, you choose the goal of sponsoring the post. The first option is to increase visits to the profile, which entails an increase in the number of followers (in this case, real, organic ones). The second option is to increase visits to the site and the third option is to contact in DM (get ready to respond to incoming messages).

Creating a target group

After that follows the creation of the target group . You choose location, interests, gender and age. There is also an option to create a target group automatically, where Instagram creates a target group based on your followers, the type of business you have chosen, etc. This option is more expensive.

Budget configuration

Once you’ve created your target group, you move on to configuring your budget – how many days you want your ad to last and what your daily budget is. You will receive the expected daily reach, which may deviate a lot from the final results. The results in most cases will be much better.

And finally, there is an overview of all the steps in one place and the creation of ads by clicking on the Create Promotion button.

Approval by Instagram follows and within a few minutes the sponsored post will be active. Follow the results at Insights and get ready for notifications in the form of likes, comments, contact in DM and new followers.

Although there are many ways and ways to achieve results on Instagram , increasing the number of followers and contacts in the inbox , professional sponsoring of Instagram posts brings sure and real results.

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