After testing several new types of stickers – which we wrote about in one of the previous blogs , Instagram officially launched another new Story sticker , which it has been working on for months, thus continuing to expand the functionality within this platform.

It is a Caption sticker that enables the automatic writing of spoken sentences. The printing will not be correct in 100% of cases, but the possibility of text correction is left.

Why Caption sticker?

A large percentage of users go through the feed on social networks without the sound turned on, so using subtitles in video posts brings much greater reach and better results.

When there is no sound, users in most cases just skip through the post. This way, when there is text output, they stay longer, The Instagram algorithm recognizes this and additionally increases the reach of that post.

Instagram of course knows all this and in connection with it, a few months ago it started working on enabling the use of automatic writing of text in stories, which is finally made possible by the new Caption sticker-om. As they announced, this option is also coming to the Instagram Reels .

For now, this sticker will only be available in English, in English-speaking countries. As they announced, it should arrive in several regions soon.

Facebook is also developing a subtitle option for Facebook stories. These automated subtitles will also not be perfect, but the correction option will exist, in order to provide users with better quality content.

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