As digital marketing continues to evolve, Google Display Ads remain at the forefront of effective online advertising strategies. These ads, designed to reach users across millions of websites, apps, and…
Email marketing continues to be a cornerstone of digital strategies worldwide, but as we head into 2025, the landscape is rapidly evolving. To stay competitive, marketers must adapt to new…
In digital marketing, choosing the right advertising platform can play a pivotal role in the success of your campaign. Google and Meta (Facebook/Instagram) are the two most popular and powerful…
Artificial intelligence (AI) has become a key player in the digital world, particularly in social media. The algorithms used by platforms like Facebook, Instagram, and TikTok have evolved to deliver…
Direct communication with users through social networks is becoming an increasingly important tool for companies that want to build a stronger connection with their audience. DM (Direct Message) marketing enables…
Quality Score is a key metric in Google Ads campaigns that directly affects the performance of your ads. It determines how relevant your ad is to users and has a…
Email list segmentation is key to successful email marketing , as it allows sending personalized and relevant messages to different groups of subscribers. The right segmentation can improve open rates,…
In the absence of time and the impossibility to dedicate ourselves to reading all the content in detail, photos are one of the crucial factors that will first attract the…
It is the change of the algorithm that requires constant vigilance and monitoring of emerging news, as well as work on quality content, as well as technical aspects, which allow…
During this year, and especially since the beginning of June, Google presents us with many changes that will affect the search and optimization of websites and the content found on…
Google Ads certificates are accreditations intended for users who achieve successful results in basic and advanced tests. There are several different certificates, and in our new text, find out how…
Roughly translated into Serbian, mockup means “mockup”, but in graphic and web design, the English expression has mainly been retained. It was initially designed to make it easier for clients…
It can be noted that Facebook (but also other social networks) constantly copies certain newspapers that previously appeared on some other social networks. They probably say: “well, we can have…
WordPress is without a doubt the most popular platform for creating websites . WordPress sites gained their great popularity due to the relatively simple interface for managing content on them…
Facebook Instant Experience ( Facebook Canvas ) is a full-screen view after someone clicks on your Facebook post on a mobile device. It is fully optimized for mobile devices and…
Anyone who has had anything to do with the design and creation of websites or their optimization must have encountered the question of a client at least several times when…
Google Ads are probably the fastest and most effective way to reach your target audience . Google Ads ad extensions extend the ad with additional information and give potential users…
When was the last time you read an entire text on the Internet? What made you stick with the text and dedicate your time to it? What caught your attention…
Posters are perhaps the oldest form of marketing communication. Formats, purpose, form have changed over time. Their biggest advantage is that they are exposed to the public and there is…
Basically, graphic designers create visual (graphic) solutions to improve brand communication with the target group through typography, images, colors and shapes. However, if we were to look at the bigger…
Successful marketing campaigns focus on the behavior of the target audience . For this reason, it is important for marketers to understand how people think. Therefore, it is not surprising…
Instagram is constantly working on improving the user experience and new possibilities within the platform. Usually, after a test period with a limited number of users, the new option becomes…
Attention on social networks is quite expensive, taking into account the number of social networks, their mutual competition, the ever-increasing amount of content and the ever-increasing possibilities for displaying that…
It can often be observed that Instagram introduces certain novelties within its platform, with the aim of improving the user experience. As part of its ongoing efforts to improve user…
It looks like Google is getting more “aggressive” about the advertising experiments and tests it runs in Chrome . The company shared what it’s working on and how you can…
The simplest definition of keywords is that they are words, expressions or phrases that describe your service or product. It is for those selected keywords that your ad can appear…
In the simplest terms, icons are symbols that change parts of the text or explain it more closely, thus making it more visually interesting and clear. Older generations will probably…
It goes without saying that a well-crafted website is a necessity for any business today. The design of the site , its functionality and user-friendliness are of great importance. Although…
Collecting contact data of potential customers, users of services, future employees and the like, in the world of digital marketing is briefly called – lead generation (eng. – lead generation)…
Many will probably think at first, “Here’s another social network, who’s going to follow all that.” However, Pinterest should not be taken lightly, especially due to the fact that it…
It’s no secret that it can be difficult to build trust with skeptical buyers who don’t really like salespeople. It is not uncommon for buyers to believe that salespeople do…
In modern life, on a daily basis, there is a large amount of information in circulation, which reaches the individual through multiple available communication channels and in multiple formats. Consideration…
If you use YouTube for your business, you should also understand how YouTube analytics work. YouTube analytics offers an incredible amount of information, from audience demographics, the keywords people use…
A beautiful, functional and well-optimized website is the standard for every serious business today. Sometimes during the life of the site there is a need to change some things, improve…
Although we use them every day, most people do not think too much about the font collection , but mostly rely on a few basic ones. Content is more important…
Once you’ve created the perfect Google ad , all you have to do is show it to the right person at the right time. When it comes to Google Display…
The best possible position in the search results is the desire of every business. The better the position, the more traffic to the site, and therefore more potential clients. When…
If you are a beginner, or simply want to better understand graphic design , the multitude of materials, tutorials and graphic solutions on the Internet can be confusing at first…
It is known that Instagram is constantly working on improving the user experience and often surprises us with some new addition that can be useful to all users. Mostly it’s…
During this year, Facebook presented an explanation of how the News Feed algorithm works – what most influences the display and arrangement of the content we see on it and…
Maybe he doesn’t play the most attractive basketball, maybe he doesn’t seem like a top athlete, but the numbers are inexorable, Nikola Jokić is the MVP. Or in translation, the…
Tracking metrics from analytics can often provide valuable insights into which segments of the site are performing well and which need improvement and repair. One of the parameters that perhaps…
What are your biggest fears? Sometimes it’s just embarrassing for a person to admit some of his fears that are quite irrational and unfounded. That’s why we don’t insist on…
Administrators of Facebook pages probably know what Facebook Business Suite is and what it is for, but for all those who wonder what it is – we will write about…
We suspect that most of the answers would be: Yes, of course! We ourselves were ready to click affirmatively on this claim. Until we got the opposite claim no less…
At the end of October, the rumors that were circulating were confirmed and Facebook officially announced at its Connect 2021 event that it was changing its name, in order for…
Do you know who is one of your most loyal readers? Target audience , people who have some benefit from your texts and the most loyal reader of all Google…
(This is a blog without pictures, enjoy) When you are a beginner in creating websites (and when you are not), you will find yourself in a situation where, from…
When you decide to share something on social networks, it is very important that your post gets noticed. One of the ways to make your post stand out in the…
Did you know that there are over 3.5 billion searches on the internet every day? Google dominates the search engine market, with over 90% of the total market share …
We recently wrote about the news that came with one of the latest updates to the Facebook Business Suite , which is related to the automatic publishing and scheduling of…
There are a number of factors that affect site optimization and can affect your position in search results. One question that is often heard is, does Google prefer shorter URLs…
Mobile devices are an everyday thing today. The number of unique mobile Internet users is growing year by year and amounts to over 4.3 billion users . Did you know…
At the end of the year, Google publishes a detailed annual report on search and trends. For this purpose, Google creates a special mini-site on the domain trends.google.com . This…
Internet search is becoming more and more perfect and of higher quality with the results it offers to our queries. Search engine algorithms are becoming more complex and better at…
We have already written about how the choice of colors and typography affects the consumer’s perception of your brand. However, did you know that the shapes you use in your…
As the end of the year approaches and with it the holidays, it is time to devote yourself to the design of the greeting card, whether it is an e-mail…
There is no doubt that keywords and phrases have always been a key part of a website content optimization strategy. Everyone wants to appear in the results when Internet users…
In one of the previous blogs, we wrote about Facebook Business Suite , about what are the basic options as well as the novelties that appeared with the latest update…
Revolution slider, as one of basic plugins we use the code creating WordPress sites, for some it is a challenge and a pain, while for us it is a pleasure…
Everyone would love to know what the formula is for getting a website to rank as well as possible in search. How do search engines, and above all Google as…
Do you know how to write advertising copy that will attract a huge number of customers? And you don’t have to have a great talent for writing. The answer is…
We wrote about it in one of our previous blogs what is hidden behind the new option of scheduling a Live stream on Instagram and that what actually Instagram wants…
Having a good domain name is not a guarantee for the success of a website , but it is certainly important for attracting traffic to the site, as well as…
Logo design is getting simpler. Even large companies with a long tradition and a recognizable brand opt for a redesign to simplify the logo and remove excess details. The question…
Well-written copy is half the way to conversion. That’s why good copywriters are always at a premium. These are the basic terms in copywriting that you will come across often…
If you’ve ever had anything to do with digital marketing , website development , and the Internet in general, chances are you’ve heard of PAS. And if you are not,…
Google Ads can be one of the most profitable decisions you make for your business. Every time someone searches on Google , you have the opportunity to show your business…
Google “mostly” uses the same search algorithms for every language, but there are some algorithms that are only used in certain languages. Google uses the same search algorithms for most…
