You will agree that there are few people who like the word “statistics”. Filling up with various figures, graphs and tables can be tiring for some, but in our new blog we bring you exclusively interesting figures and information related to the use of social networks in the previous year, 2020.

Social networks continue to rule the Internet and break all records in terms of app downloads and time spent on them. These data tell us about the power of social networks that they have in spreading information, connectivity, communication and of course in providing marketing services.

It is important to track these data and information and extract from them everything that can help in creating strategy and content on social networks.

Statistics of social networks in 2020

• In October 2020, the number of active users of social networks exceeded the number of 4 billion.
• The average user spends 2 hours and 29 minutes a day on social networks.
• Facebook continues to be the most popular social network on a global level. This information is very important because many people today draw a conclusion based on a subjective feeling and say yes Facebook ceases to be popular. That is not true.

img source: Digital report

• Facebook has over 1.8 billion daily users.
• In a month, the average Facebook user will:
  • like 12 posts
  • leave 5 comments
  • share 1 post
  • click on 12 ads

If this seems small to you, then see how much above average you are.

• Almost 80% of Facebook users use the platform exclusively via mobile.
• Youtube is the second most used platform, just behind Facebook, and has over 2 billion users.
• The average user spends 17 minutes a day. and 22 sec. on Youtube.
• Over 70% of YouTube video views come from mobile phones.
• Instagram has about 854 million monthly users. Forecasts are that by 2023, they will have 988 million.

img source: Statista

• Over 500 million users use Instagram Story every day.
• Linkedin has a total of 722 million users.
• 40 million users per week use Linkedin to search for jobs.
• Every minute 3 users find a job on Linkedin .
• Tik Tok has almost 700 million users and is the seventh most used platform in the world.
• 7 out of 10 teenagers in America use Tik Tok.

After this interesting information, below you will find the state of social networks in Serbia.

Statistics of social networks in Serbia in 2020

The number of users of social networks in Serbia is constantly increasing and in 2020 it amounted to 3.7 million. 6.7% more compared to data from 2019 . year.

• The number of people that can be reached through Facebook ads is 3 million.
• 94.8% of Facebook users access the platform via mobile phone.
• 62.1% of Facebook users access the platform exclusively via mobile phone
• The average user likes 17 posts per month on Facebook .
• The average user clicks on 25 ads per month on Facebook .
• The number of people who can be reached through Instagram ads is 2.1 million.
• The number of people who can be reached through Linkedin ads is 860,000

Based on these data, it can be seen how important the social network is have in society as a whole. By listening to the needs of that society, it is easy to reach the target users and convey the desired message through social networks. Much easier and much more precise than on other marketing channels.

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Source: https://datareportal.com/