Social media has slowly but surely become the main channel of communication between people around the world. For this reason, they have become interesting for placing advertising content, promoting businesses and brands. On the other hand, for all those who are engaged in the design and placement of advertising campaigns, social networks are a constant challenge. Algorithm changes, search trends, introduction of new content.

These are just some of the factors that make us constantly rethink and adapt our strategy to the new circumstances. That’s why social media is so important. It allows us to plan ahead and to anticipate and anticipate some changes and thus avoid negative consequences for our campaigns.

Social Media Statistics ’19

According to the latest data, 3.2 billion people are active users of social networks, and as many as 4.2 billion have an account on one of the social networks. These numbers alone show that the market that is present on social networks is huge and that there are certainly your future clients there.

Every second, 11 new users are registered on one of the social networks, which translates to 86,400 new potential customers on a daily basis.

– Social networks have become an integral part of our lives. People spend an average of 2 hours and 22 minutes on social media during the day. Plenty of time to grab the attention of potential customers.

– Facebook is still the ruler in the market; Facebook has 2.32 billion registered users. The only two most visited sites are YouTube in second place and Google in first place.

– In recent years, the main star of marketing on social networks is Instagram Stories, which in the last two years have experienced a huge increase,from 150 million to 500 million( January 2019)

Two-thirds of marketers said they will spend most of their 2019 budget on Instagram. This is as much as 6 times more than second-placed YouTube with 11%.

More than 500 million people are active on Instagram every day.

More interesting data

Recent studies have shown that people between the ages of 55 and 64 are twice as likely to interact with you on social media as those under the age of 25.

– Social networks are a channel available to everyone, regardless of the size of your business and budget. 81% of small businesses are represented in some way in advertising on social networks.

– Those who have not yet been your customers are three times more likely to visit your social media ad than those who have already been your customers.

– Consumers rely heavily on influencers’ opinions and recommendations on the Web. Over 50% of people said they made a decision based on the opinion of influencers. People connect with influencers and, more importantly, trust them.

Your social media presence should be optimized for mobile devices. 91% of social media users access their accounts over the phone.

About 54% of consumers make a judgment about your product or service based on their impression of social media. Positive or negative comments or recommendations are what will affect whether they convert.

– Recent studies have shown that as many as 71% of social media users will recommend you to their friends or give a positive rating if they have had a good experience. So, make sure that you have happy and satisfied customers, and in return you will receive excellent free advertising.

– Make an effort to facilitate the possibility of conversion on your orders as much as possible and to instill as much security as possible in money transactions when shopping with you. 49% of respondents cited this as the most important factor for them.

We have singled out some of the most memorable data for us. We hope that you will be able to use some data to optimize your campaigns in the best possible way and increase the results of your business.

Data taken from the site: http://sharethis.com/