Let’s start with what Google Display ads are and where they all appear. Kada spomenemo Google ads, the most common ones that come to mind are ads that appear on search results. However, Google has a few more options when it comes to advertising, namely Google Display ads In our new blog, we mentioned some important tips when creating Google Display ads.

Important tips for Google Display ads

They appear on Google display network, the collection of websites where your ad can appear. Millions of websites, that’s all Google Display network .

In one of the previous articles, we wrote about the most common mistakes when creating Google Search ads , and today we bring you some tips for creating Google Display ads.

Targeting

With Google Display advertising, we distinguish between the 2 most common types: Keyword and Topic targeting.

If we decide to target by keywords, ads will appear next to content that matches the given keyword.

When targeting by topic, select a group of websites that are related to your industry. This reaches a wider audience, as the ad will be displayed on a group of thematically similar websites.

List of exempt website themes

Exclude websites from the Google Display Network that are off-topic with what you are advertising. Poslednje što želite je da se vaši oglasi za proizvode ili usluge pojavljuju na mestima koji nemaju baš nikakve veze sa vama.

Simplify your banners

Your ads should be clear, visually appealing and simple. When this balance is struck in the right way, the ad will be clear and will have the greatest impact.

Remarketing

We wrote about the benefits of remarketing when we talked about AdRoll platforms. Besides AdRolla , the Google Display Network is a great choice for remarketing, re-advertising.

Remarketing is basically showing your ads to users who have already visited your site. Maybe this method seems “overwhelming”, but it works because the people you are re-marketing to have already expressed interest in you.

Create banners in multiple formats

You may think it’s a waste of time and resources to create banners in every possible format, but this can be crucial due to the fact that some websites only support one format. If you are one of the few advertisers with a specific format on the listed websites, you increase the exposure of your ads.
In addition to the above tips, you should also experiment, do A/B testing if you have the budget.

Read more about the importance of advertising on the Google network here .

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