What is TikTok?

If you’re over the age of 40, chances are you don’t know what TikTok is. It is a video-sharing platform of up to 60 seconds and aspires to become the fastest growing social network in the world. The main user group of this social network are people between the ages of 16 and 24.

Amazing statistics and progress of TikTok

The incredible statistics that accompany TikTok show that over time, this application is becoming a bigger hit all over the world, not only in China, where it was originally created and experienced its first popularity.

Monthly number of users

TikTok was launched in September 2016, and three years after its introduction, we can safely say that its popularity has exploded. It currently has over 500 million active users worldwide, which puts it ahead of well-known social networks such as: Twitter, Linkedin, Pinterest and Snapchat.

To get a better idea of how much progress this has made over a period of 3 years compared to other platforms of this type, it is best to compare it with the statistics of some other social networks. To reach such a large number of users It took Facebook 4 years and Instagram 6 years, which is twice as long.

App popularity

TikTok is in the top 5 on the list of the most downloaded apps in 2019 with about 180 million downloads, which is an increase of about 70% compared to 2018. Another interesting fact is that this is the only app in the top 5 that is not owned by Facebook.

In addition, TikTok is the app that has been downloaded the most times in the Apple App Store with more than 33 million downloads.

TikTok is a complete hit with the younger generations

TikTok is really a hit when it comes to socializing with the young world. 41% of social media users are between 16 and 24 years old.

A complete hit with young people, and the older generations have not even heard of it. You may be wondering how and why? To begin with, the popularity among younger generations can be explained by the fact that the creators of the application from the very beginning decided to choose those under the age of 18 as their target audience.

In a way, you can say that the creators of the app have understood the younger generation in a better way than competing apps. With a specific target audience from the start, they understood the habits and preferences of this age group, which is why they created a social media app that provides its audience with exactly what they are looking for.

What is it that makes TikTok stand out?

Why is it that this app has experienced such a spike in popularity and what is it that makes it different? The answer lies in the target group for which this app was created. The creators of TikTok have done a great job of researching their target group and what is current and attractive to them.

Basically, the use of artificial intelligence allows filters to track the face throughout the video, as well as display the desired content in the feed, This app is able to provide users with exactly what they want and what they are interested in. This is what sets TikTok apart and brings it numerous users.

Content on TikTok

Interesting content is the one that makes the main difference and that is what sets this platform apart.

This is a platform where it is possible to post only videos. The main thing is a number of filters and various music that can accompany the recording.

In this way, every TikTok user becomes an “expert” in video editing and each video gains additional interest due to the filters and music that you choose.

There are a few things that are especially represented on TikTok, such as funny videos, challenges, and choreography with imitation singing.

Challenges are particularly interesting and they can easily go viral around the world. The challenge works in a specific way because each user who performs it uses the same music and the same movements in the video. It is interesting that challenges usually contain more and more things at once, music is used with choreography, often a face filter, and of course, like everything on TikTok, they are mostly funny videos.

Can TikTok be used for marketing?

What do you think this platform can offer when it comes to digital marketing ? As far as sponsored posts are concerned, the testing phase is still underway at this time. In the U.S. and Europe, there is currently the option to sponsor posts, but there is no option to bring them to the profile.

TikTok is currently good for advertising applications, because there is a possibility that with just one click you can find yourself in Google or the App Store and download the application.

Of course, all influencers can apply marketing techniques that are also applied to other social networks such as YouTube and Instagram, which are only profitable if your product resonates with the majority of their audience.

TikTok je pre svega društvena mreža osmišljena zbog zabave i smešnih video snimaka, baš tako je i koristi velika većina korisnika.

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