We’ve all heard that change is the only constant, and that’s never more true than in the world of digital marketing. Social media is constantly changing and evolving, whether it’s social media demographics, the latest trends, or new algorithm updates. It’s important to stay up to date with the latest news, and in this article, we’re going to talk about the latest Instagram trends for 2020. year.

What are the Instagram trends for 2020?

To help you as a marketer stay on top of these changes, we’re analyzing which Instagram trends have defined 2019 and introducing you to the new Instagram trends we expect to see in 2020. I’m going to be a complete hit.

IGTV

When it comes to Instagram trends that have marked the last period, then Instagram TV is unavoidable. At the launch of IGTV, it wasn’t entirely clear how it would work or what it would bring to Instagram’s advertising strategy. However, after several changes and updates to the Instagram platform as a whole, IGTV is still alive and well and is likely to continue to gain prominence throughout 2020. year.

First, Instagram has added its IGTV tab to its search page, providing users with even more opportunities to find creators of videos and content that interest them. Then, Instagram added the option to include IGTV videos in regular user posts.

Not only that, but the platform has also enabled landscape video content, making it even easier to share existing video content that your brand has already created. The addition of the ability to upload horizontal video content allows even more content creators to access IGTV more easily.

What does it mean for your brand? This means that you should absolutely consider adding IGTV to your Instagram strategy in 2020.

Instagram Story

Since its inception in 2016, Instagram Story has grown rapidly, reaching over 500 million daily active users by the beginning of 2020. And it doesn’t seem like it’s going to stop.

In fact, the company is just making it easier to share your stories with more and more people, adding to that that you can share your stories with more and more people, adding the ability to automatically share all your Instagram stories on Facebook.

Instagram has so many great features that you can also take advantage of within your Stories. Add music, make them interactive, embed animated stickers, and more. Instagram continues to expand the functionality of Stories, including more and more new features and interesting features.

Instagram Shopping

Instagram has incorporated enough shopping features that the platform can almost become a whole new revenue stream for your e-commerce business. And when more than 130 million users tap Instagram shopping tags on photos every month, it’s definitely a strategy you want to use.

Instagram has added so many features to improve shopping on its platform, such as the ability to tag products in their posts, tag products in their Stories, and even check and complete all purchases on the platform.

If you have an online store, it’s a good time to try your hand at Instagram Shop.

Tweets on Instagram

It’s always interesting to see how content and ideas from social media platforms make their way to other platforms.

What is a complete trend on Instagram, are screenshots of your own or someone else’s tweets that lead your followers to interact, due to which the organic reach of your profile is raised.

Interactive content

Currently, interactive content is huge for brands on many channels.

Instagram Story includes features like polls, quizzes, questions, and more, to give your audience the opportunity to interact directly with you and your content.

This is a fun way to capture the opinion of your audience. You can add interactivity just for fun, or you can use it strategically for market research and to gather ideas for future products or services.

Saznali ste koji su najnoviji Instagram trendovi i kako promovisati Instagram profil pomoću njih. Za još edukativnih tekstova iz sfere digitalnog marketinga posetite naš blog.