Recently, we wrote about the fact that the update of Facebook Creator Studio brought a very important feature for Instagram users – scheduling Instagram posts and IGTV videos is the most important novelty, but this option has not yet been available globally.

Recently, this option has also been available for users in Serbia, which is great news for all those who have been scheduling posts for a long time with the help of various tools, such as Hootsuite, Buffer, Later and similar platforms.

You can see how to connect an Instagram business profile to a Facebook page in our previous blog on this topic, and below you will find out what possibilities the new mentioned option provides.

Scheduling posts on Instagram

As you can see, it is possible to schedule posts on Instagram feed and IGTV. What’s missing is the scheduling of an Instagram story.

Over time, Instagram Stories has become a very powerful posting option within Instagram, providing businesses and influencers with various opportunities to interact with their followers. For this reason, the introduction of the option to schedule stories is something that Facebook could be thinking about in the coming period.

Instagram feed

As a default option, scheduling posts on the Instagram feed offers the ability to add a location, tag profiles, change the format of visuals (square, landscape and vertical), as well as the ability to post on Facebook (the option can be checked). The desired visual can be uploaded from a computer or selected from a Facebook page. In the advanced settings, you can turn off leaving comments and tag a business partner.

Instagram IGTV

Similar to scheduling on the Instagram feed, scheduling posts on IGTV contains the title and description of the video, the ability to upload a thumbnail photo, optional checkcheck for posting on the Instagram feed and Facebook page. It’s possible Upload a video from your computer or select a video from a Facebook page.

Instagram content management is within the Content Library Tab, where there is an overview of all posts, and scheduled posts can be viewed and edited within the post status option, where scheduled is selected.

With each new update, such as this one, Facebook is improving its capabilities to increase the amount of content published and allow users of its platforms to optimize their content as best as possible.

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