Text, Photography, 360 Photography, Photo album, slideshow, Video, live video, Poll, hyperlink, Carousel, canvas… If you are not an administrator or editor of any Facebook Business You may be guessing, or you may not have any idea what the previous enumeration is about. Don’t worry, you’ll find out below.

Professional optimization of social networks (in this case, the big brother of all social networks, Facebook, as we like to say) requires a good understanding of the platform itself, its algorithm, the psychology of social networks, users, as well as all the possibilities of publishing content, in order to adequately approach the implementation of the planned strategy, through the creation and placement of quality content.

As time goes by, there are more and more different options for posting content on Facebook, and the list at the beginning of this text refers to these options.

Hyperlink or Carousel

In this blog, we will not go through all the options, but make a comparison of those methods of publishing that are most used for website traffic, that is, for bringing users to the site.

These are Hyperlink and Carousel.

Before proceeding with the meaning of these terms and answering the question of whether it is better to use hyperlink or carousel, it should be noted the following:

• By using Facebook Business Manager, the possibilities for website traffic are much greater, and we can pay special attention to this topic in one of the next blogs.
• Facebook It’s just one of a number of different sites that aim to keep users on the site for as long as possible. By using posts such as hyperlinks and carousels, users leave the site. For this reason, the organic reach of such posts is smaller.

Once we know this, it is necessary to know how to take advantage of a hyperlink or carousel in the best possible way. The most important thing is to create an interesting visual design. copy (description of the post) and CTA (call to action) and thus attract users who will initiate interaction, so that the post is recognized by the Facebook algorithm as “interesting” for users.

What’s a hyperlink and what’s a carousel?

Through a hyperlink , Facebook allows users to connect to other content on the Internet, specifically to take them to another website Click on the photo that was taken from the site. Second Web The site will open in a new window if you are on a computer or within the app, if you are on a mobile phone. On tablets, this also varies depending on whether or not it is Facebook through the app or through a browser.

By opening hyperlinks within the app, Facebook ensured that users were retained on the platform, while on the other hand, allowing the user to access another website .

A carousel provides the same functionality as a hyperlink, with the advantage of using a larger number of different photos and different hyperlinks.this one. What does that mean exactly?

If you have, for example, 6 different products or types of services, you can carousel publish to take advantage of 6 different URLs.

For example, if you’re looking for a kitchen recipe. You’ve created a great blog with a recipe and great photos and you want to attract users to your site by presenting all or part of the process of making that cake or cake. This can be done with the help of Carousel of publications.

And so on. The possibilities are numerous.

Which of these options gives a better result?

In order for the algorithm to recognize the post as valuable to the user and assign it a greater reach, it is necessary to make an excellent visual design, copy and CTA and thus attract the user to click. Given that ordinary Hyperlink posts provide the ability to post only one photo and that the user’s attention on social networks is very scattered, hyperlink posts must somehow stand out from others.

How do I make it happen?

By choosing a hyperlink or carousel, whenever possible, you will choose to make a carousel.

Analytics show that the number of clicks on carousel posts can be even twice as high compared to a regular hyperlink posts. The reason for this lies in winning the attention of users with this type of publication because the use of Carousel post much less compared to hyperlink announcements. So, in the sea of posts that the user consumes on In the news feed, carousel posts attract attention, are more noticed, and get more clicks, which is the main goal.

If you want to know more information about the different types of posts on Facebook and how you can increase traffic to your site, feel free to contact us.