Today’s business is practically impossible to imagine without the presence of your brand on the Internet. The pace imposed by the development of information technology is not a question of the future, but of the reality in which we live today. If you’re already spending money on advertising, spend it somewhere where you’ll have 246 million users, 3.5 billion daily interactions, and an estimated return on investment of as much as 700%. We’re talking about Google ads.

We’ll try to give you the best advice when it comes to Google ads and advertising on Google.

What are Google Ads?

Google Ads, also known as AdWords, is one of the most effective and transparent advertising platforms on the Internet. The main difference from traditional marketing is that customers are looking for you, not you. Every time someone searches for a term related to your offer or job in a search engine, there is an opportunity to show them your advertisement and offer them a solution to a problem or satisfaction of a need.

It’s no secret that the more specific and optimized your paid campaigns are, the sooner you’ll generate more clicks, leading to a higher likelihood of getting new customers. That’s why Google Ads It is becoming more and more popular among businesses from all industries.

How to set up a campaign?

Creating a Google Ads account through which Google ads are placed is very easy and, more importantly, absolutely free. Any user of Google’s e-mail (Gmail) can create their own advertising account. After you register your account and log in to it, you have to set up a campaign for your Google ads. The steps to be taken are quite intuitive, and thanks to Google, they are very easy to navigate.

After this initial step, you will choose a name and type of campaign. To begin with, we suggest choosing the “Search Network Only” option. This option means that the advertisement will only be displayed when searching in search engines. Later, when you become more familiar with the functioning of the Google advertising system, you will be able to modify and combine different options depending on the goals of the campaign.

Another large subset of Google ads is the Google Display campaign, which also allows you to set where or when your ad appears based on the characteristics of your ideal audience, such as their personal interests, age, or gender. This means that your ad may appear on sites thematically related to your business or users who meet the specific criteria you have specified. Read more about the Google Display campaign and ads here.

Google ads are an effective way to drive qualified traffic to your website or customers who are relevant to your business as they search for products and services like the ones you offer. With the help of Google ads, you can increase traffic to your website and, receive more phone calls or increase the number of visits to your store.

Precise targeting

You then choose the geographic location where you want your ad to appear and set the bid strategy and daily budget that you want for your campaign. Choose the manual bidding option, as it allows you to have more control over the funds you spend on your campaign. A daily budget is a sum of money that Google won’t exceed on a daily basis, which is a great option for planning your advertising budget in detail.

Ad groups and advertisements

Now comes the most important part of the process, creating an ad group and the first ad group. Creating a good and effective ad for your Google ad is the most important part of the job to do. A good advertisement is a concise and effective text that will attract the user’s attention and encourage them to click on your ad. The text of the advertisement itself has restrictions on the number of characters, which you must respect. The headline allows up to 25 characters. 2. and 3rd row up to 25 characters and a 4th character that is intended for the display URL, i.e. the URL that will be displayed on the ad. A display URL can lead to any page on your website, as long as the URL is from the same domain that you advertised for. An example of a good scratch is that the keyword, i.e. The word that the user used in the search is found in the headline itself. The second row should contain the uniqueness and benefits of the offer, while the third row tells in more detail about the offer itself.

At the right time, in the right place

Google Ads allows you to create and display time-based ads (via mobile and desktop ) among your target audience. This means that your business will show up on the search engine results page (SERPs) at the moment your ideal customers are searching for products and services like yours through Google Search or Google Maps. This way, you reach your target audience at the moment when it makes the most sense for them to come across your ad.

Keywords

In the keywords field, enter the terms for which you want your Google ads to appear. It is recommended that you do not accumulate keywords in the beginning. To get started, it’s enough to start with a dozen terms that are most relevant to the job. A useful tool that Google offers is Keyword Planner. It allows you to see the suggestions of key terms, as well as the monthly volume of their searches, as well as how much competition there is for a given keyword.

You then set the maximum price you want to pay for a click on your ad. Since we can define each keyword as a market for ourselves, Google allows us to set a specific price for each individual word, which is a great advantage of choosing a manual bidding method. This is already a matter of optimizing the campaign itself, and running these campaigns requires continuous monitoring of the performance of the ad itself, as well as each individual keyword.

You really need to hammer in when it comes to your keywords, which is why testing and tuning should be a mandatory part of your strategy. If your keywords are too broad, Google will place your ad in front of the wrong audience, which means fewer qualified clicks and more ad spend. Review what’s working (i.e., which keywords are driving clicks) and tailor them to best suit your ads and target audience. You probably won’t succeed the first time, but keep adding, removing, and tweaking keywords until you get a winning combination.