Facebook Instant Experience ( Facebook Canvas ) is a full-screen view after someone clicks on your Facebook post on a mobile device. It is fully optimized for mobile devices and designed to grab attention. It can also be presented as mini website ”.

Some of the elements that you can use in Facebook Instant Experience are videos and photos, a carousel with images that you can change by merging, then a tilt to pan image that you can rotate by tilting your phone, as well as a button at the end that is actually a CTA button.

How to make Facebook Instant Experience?

You cannot create and publish Facebook Instant Experiences from your phone, as is the case with other posts such as Photo , Video , Hyperlink. Da bi ste ušli u podešavanja za kreiranje Facebook Instant Experience , within your Facebook page, go to the Tab “ Publishing Tools ” and at the bottom you will find a tab for Facebook Instant Experience .

You add elements by clicking the “ Add Components ” button”. How you add different elements and build yours Instant Experience , on the right you can see what it will look like when someone opens on Facebook or Instagram .

Types of elements

There are several different elements that have different properties and that you can enter in any order (instead of the Header element at the top, fixed).

Header is an image that is fixed at the top of the Instant Experience – and unlike other elements, you can only have one Header element in your Instant Experiencein. If you don’t have an image or logo, you can use plain text in the header.

The image has several options, for example clicking on the image can lead to the assigned link. When When uploading an image, you can choose whether the image will be Fit to Width (this is the option where you can assign a link) and Fit to Height (here you can rotate the image by tilting the phone to the left or right).

Video must be under 2 minutes in .mp3 or .mov format. Similar to the image, you can choose the Fit to Width or Fit to Height option, except that it is not possible to assign a link here.

Button contains an assigned link and may lead to yours website, App store or others Instant Experience. Button you can edit (choice, font size and color, style button-a, background color). Also, you can fix the button to the bottom of yours Instant Experience .

Carousel is a series of picture cards. You can add a maximum of 10 and a minimum of 2 images, and each image can have a separate link assigned to it.

Does it really work?

The main question that is asked: “Do users really watch Instant Experience and does it bring results?”

Facebook Instant Experience has almost no load time, opens instantly and is up to 15 times faster than the standard web the page you open from your phone. It attracts the audience in an attractive, interesting and unusual way, because it is not used by a large number of companies due to the complexity of the process of creating it. Facebook Instant Experience .

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