Facebook remains a dominant force in the digital marketing landscape, with over 2.9 billion monthly…
It can be noted that Facebook (but also other social networks) constantly copies certain newspapers that previously appeared on some other social networks. They probably say: “well, we can have this too, why not”.
A separate blog can be written about copying newspapers from one social network to another. So, for example, arose Instagram Reels , Youtube Shorts, but let’s leave that for another time. Today we will deal with a newspaper on Facebook that exists on Twitter– in since 2017.
New Facebook Like option
It’s Threads post option, which we can translate as a follow-up option, which allows adding new posts within the previous one, i.e. building on the original, previously published post – in order to create a larger picture of what is intended to be conveyed through that post.
On Twitter this makes sense for what it was created for – the character limit, but Facebook has a slightly different focus when it comes to this new option, which is now being tested with select public figures.
What do they say from Facebook?
“The Facebook Threats option could be used to comment on live events or users could update their existing posts. Given that Facebook is testing this feature with public figures, it may be intended to simplify news sharing. “
This may make some sense, but the problem may arise in the way those posts are displayed in expanded form. In terms of – which part will be displayed on Feed– and why exactly that one. Will only the beginning of the post be displayed or only the end?
It depends mostly on how Facebook decides to display them. The best would be to display the post in its entire form and in that case this new option would be quite useful.
As we noted, Facebook is currently testing the option with a small group of public figures, with no clear plans for full implementation.
What exactly this option will look like and whether it will eventually be introduced remains to be seen in the coming period.
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Made by Mladen Radosavljević – Senior Account Manager @Digitizer