Skip to content

Google Ads are probably the fastest and most effective way to reach your target audience . Google Ads ad extensions extend the ad with additional information and give potential users more reasons to choose your company .

How do Google Ads extensions work?

To increase the performance of Google Search ads , Google chooses which plugins to display for each individual search. If you have an extension that is relevant to your business, it’s a good idea to use it.

By adding extensions, the very visibility on the search results is increased. Google Ads extensions can often lead to more clicks and provide users with additional ways to reach you, via a call or location on a Google map.

All extensions need to be set up manually, and once you’ve turned them on to show ads, everything is automated.

When we talk about Google Ads extensions, they are completely free. Clicks on ads, including extensions, are charged as they should be. This means that when someone clicks on the call-to-action extension, they are billed as standard as if someone had clicked on your ad without the extension.

 

Types of Google Ads extensions

In this blog, we will list several Google Ads extensions, and you use and choose those extensions that are in line with the goal of your advertising.

Sitelink extension

The sitelink extension is displayed at the bottom of the ad and allows you to add additional pages from your site. Sitelinks can be links to any page on your site, such as a contact page, a page with user testimonials, etc.

 

Call extension

As the name suggests, this extension allows us to add a phone number to a Google ad that users can click to call. From the additional settings, you can choose which days and at what time you want this extension to appear on your ad.

 

Callout extension

A callout extension is additional descriptive text for an ad. These extensions are not clickable and they briefly describe your services or benefits like “24/7 customer service” and the like.

 

Location extension

The location extension has a hyperlink option – and it’s clickable, so it gets extra attention. This plugin is displayed in a separate line at the bottom of the ad, and on mobile has an option with a link to your business.

Although ad extensions are an advanced feature, they are very easy to set up and can significantly increase the result of a campaign. Of course, all of this should be tested because no campaign is the same. Set up an experiment with and without extensions and you’ll see after a while which works better. In most cases it will be a campaign with extensions.

 

For more news and interesting stories from digital marketing, visit our blog page or follow our Instagram profile.

Made by Nemanja Nedeljković – Senior Account Manager @Digitizer