Video is a powerful advertising tool, which we wrote about here and in 2021 it continues to dominate all other content that is placed on social networks . The fact is that quality video content increases interaction and video ads have a huge impact on the decisions of potential customers and clients.

Proof of all that is Instagram Reels which has recently been available in Serbia as well. Since its inception, this type of video content has literally exploded Instagram, which can be easily noticed. It is enough that you have Instagram profile.

What is the impact of video ads on user decisions?

Considering the entire situation surrounding the pandemic, which has been following us since 2020, more and more brands are moving their services online, so there is no doubt that the habits of users and consumers have also changed.

Research conducted by Animoto brings us interesting information about the impact of video ads on consumers. They singled out several key facts:

• 93% of users stated that video content strongly influences the decision to purchase a product.
• Video content is their favorite type of social media content.
• Facebook , Instagram and YouTube are the TOP 3 platforms for searching for new products or services.
• When they come across a new product, users prefer to watch video content, rather than a textual explanation of the product or service.

How does video change the user experience?

The way consumers shop has changed drastically in 2020. As a result, many businesses have switched to online. Svi oni koji su odavno prepoznali značaj online presence, now noticeably see the importance of digital media and communication. Especially if they engaged in online activities smartly and meaningfully and “nurtured” their users.

Animoto further comes to the following conclusions, based on the survey:

• 74% of users say they interact with Instagram Stories .
• 40% of users buy more this year compared to last, through ads on social networks.
• 93% of users say that video content is very helpful when making a decision to purchase a product.
• 71% of users make a purchase of a product or service after watching some video content on social networks.

How to stand out from the rest?

– Use vertical video content that matches Instagram Stories, Reels , IGTV .

Based on the information at the beginning of this blog, this is abundantly clear. Vertical type content is friendly for users and is much easier to “absorb”. FlexClip can be a useful tool for creating this kind of content.

– Adapt content to platforms.

Story, Reels, IGTV imply vertical content (although especially on to IGTV can also notice a video in horizontal format, try to make it vertical). YouTube video should definitely be landscape – horizontal format.

– Try A/B testing.

Two or more different video ads will give you the ability to see which content appeals more to users.

– Get started with the best content right away.

Don’t wait too long to release the video material that you think is the best. If you are giving a certain discount on a product or service, emphasize it immediately. User attention on social networks is expensive.

Go through all the services or products you offer and imagine what would be the best way to present them in the form of video content. If in doubt, try a few variations. And don’t skimp on creating video content because it’s proven to bring results.

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