Google Webmasters is changing its name to Google Search Central and is also getting a refreshed mascot. In a blog post explaining the change, Google says that the term “webmaster” is being phased out because it is outdated and falling in use.

“A user experience study we conducted revealed that very few web professionals still identify as webmasters. They are much more likely to be called an optimization expert, online marketer, blogger, web developer or website owner, but very rarely a webmaster. ” – stated in Google .

Google Webmaster Tools is a free service that helps you evaluate and maintain your site’s performance in search results. It was offered as a free service to anyone who owns a site. Google Webmaster Tools is a conduit of information from the world’s largest search engine to you, offering insight into how Google sees your web pages and helping to uncover issues that need to be addressed. You didn’t have to use this tool to get your site to show up in search results, but it did offer you valuable information that can help with your marketing efforts.

From now on, it’s Google Search Central

Google Search Central has the identical purpose of helping people improve their site’s visibility on Google search. The focus of content published under the Search Central name will continue to be aimed at helping SEO experts and site owners improve the visibility of their pages in Google search results.

” We will continue to create content for all those who want their pages to show up in Google search, whether you are new to SEO or a seasoned web professional.” “

As an integral part of this change, the blog texts and localized tool pages are transferred to the new website . Email and RSS subscribers will be moved automatically. All help documentation related to how Google Search works, indexing and indexing sites, search guidelines, and other search-related topics are being moved to Google ‘s new Search Central website. In the future, all archived and new blog posts will appear here.

According to Google , we should benefit from these changes in the following ways:

• Discover more relevant content (help documentation, localized blogs, event information) on one website
• Easier switching from one language to another (no need to find the localized blog URL anymore)
• A better platform allows us to maintain content, localize blog posts more easily, and format posts consistently

Googlebot gets company

The long-time mascot Googlebot is now getting company. Namely, the refreshed design of the mascot also received a small spider as an accompaniment. The Googlebot mascot will now appear with a web-crawling assistant – the spider bot . This new character has not been given an official name yet.

All these changes have been introduced recently. We’ll see how long it takes to get used to saying Search Central instead of Webmaster Central .

Visit our blog page and find many more topics from the world of digital marketing.

Source: Google