Google Search advertising is a type of Google Ads campaign in which your ad appears in the first places in search results when someone searches for terms related to one of your keywords or phrases.

1. What are the goals of the campaign?
   Increase sales, lead generation, branding, or something else?
2. What is the target audience?
   Who are the ideal buyers? What are the demographics, interests, and online behavior of your target audience?
3. What are the relevant keywords?
   What keywords or entire phrases or parts of phrases are people most likely to use when searching for the products or services you offer?
4. Who are the competitors and what do they have to offer?
   Who are your competitors and what are their advertising strategies? How do we differentiate your ads and offer?
5. What is the budget of the campaign?
   How much money are you willing to invest in the campaign and how will we allocate that budget to different keywords and ad periods?
6. What are the expected results?
   How do we measure the success of a campaign? Do we track the number of clicks, conversions, return on investment, or something else?
7. How do we monitor and optimize the campaign?
   How do we regularly monitor campaign performance and make necessary optimizations to improve your campaign results?
8. What’s the main message of your ads?
   What information or offers do you want to communicate through your ads and how will we design them to be attractive and relevant to the target audience?

1. Choose keywords or phrases.
   Keywords are the foundation of Google Search Campaigns. We select keywords or phrases that are relevant to the products or services that the campaign promotes, or that your business offers. For example, if you sell sneakers, the keywords can be “sports sneakers”, “running sneakers”, etc.
2. The use of negative keywords.
   In addition to choosing the keywords for which your ads will appear, it’s important to identify negative keywords that exclude your ads from appearing for certain searches. For example, if you sell sports shoes, you may want to exclude terms like “free sneakers” or “discount on sneakers.”
3. Geographic targeting.
   We choose the geographic locations where your ads will be displayed. This allows ads to be shown only to users in a specific city, region, or country.
4. Targeting by device.
   We choose on which devices (desktops, tablets, mobile phones) we want your ads to appear. For example, if you have a mobile app, you probably want to target only mobile phone users.
5. Targeting by the time of displaying ads.
   We choose the exact time or days when we want your ads to appear. This allows us to optimize the display of ads at a time when your users are likely to be active and interested.

1. Campaign setup.
   We create a new campaign in the Google Ads platform, selecting the campaign goals, budget and time period.
2. Selection of keywords.
   We identify relevant keywords and phrases that potential customers use when searching on the Google search engine.
3. Creating an advertisement.
   We develop text ads that appear when users search for keywords. Ads typically contain a title, description, and URL.
4. Targeting.
   We define the target group based on demographics, interests, location, and other factors.
5. Let’s optimize the keywords.
   We monitor the performance of keywords and phrases and optimize them to improve the results of the campaign.
6. Retargeting.
   Retargeting is implemented in order to show personalized ads to users who have already visited the website or interacted with previous ads.
7. Offer customization.
   We adjust the offer to achieve better ad rank and improve the effectiveness of the campaign.
8. Analysis of results.
   We regularly monitor key metrics such as clicks, conversions, and costs to assess the success of the campaign and identify areas for improvement.

A Google Display campaign is a form of digital advertising that is used to promote a product, service or brand on different websites, mobile applications, and we use adequate banners that we create in several formats. Banners can be an image, video, or gif.

1. What are the goals of the campaign?
   Whether we want to increase brand awareness, generate leads, increase sales, or something else.
2. What is the target audience?
   Who are your ideal customers and what are their demographics, interests, and online behavior.
3. What type of ads do we use?
   Whether we use text, image, video or interactive ads or combinations and tests of all of the above.
4. What types of targeting do we use?
   Whether it’s demographic, interest-based, behavioral targeting, or a combination of all of these.
5. How do we retarget website visitors?
   How do we track your website visitors and retarget them with relevant ads?
6. What is the main message of the ad?
   How do we attract the attention of the targeted audience and convey important information about your product or service to them?
7. What are the key metrics for tracking campaign success?
   How do we measure the performance of a campaign and evaluate its success? Is it the number of clicks, conversions, cost per conversion, or something else?
8. What is the budget of the campaign?
   How much money are you willing to invest in the campaign and how will we distribute that budget to different segments of the campaign?

1. Demographic targeting.
   We target users based on demographic information such as gender, age, location, language, and other characteristics.
2. Interest targeting.
   Google uses information about users’ interests to display ads that are relevant to their interests. This includes previous searches, web and app activity, as well as interactions with content on the Google network.
3. Targeting according to user behavior.
   This strategy focuses on the user’s behavior on the Internet, such as previous interactions with ads or websites. For example, we target users who have already visited certain pages on our website or who have performed certain actions such as adding products to the shopping cart.
4. Specific targeting.
   We may also choose specific websites or applications with a specific theme on which we want to display advertisements. This allows you to more accurately target the audience that visits certain online content.
5. Target by keywords and topics.
   We use keywords and specific topics to target users who are active on the Internet in relation to specific terms or topics.
6. Retargeting.
   We implement tags on the website to track visitors and retarget and retarget them with relevant ads when they browse other websites or use certain applications.

1. We set up a campaign.
   We create a campaign in the Google Ads dashboard using the appropriate goals, budget and time period.
2. We target the target group.
   We define the target audience using demographic data, interests, online behavior, and other factors to help us identify relevant audiences.
3. Creating the visual content of the advertisement.
   We develop ads in different formats such as images, videos or combinations with text, adapting them to the target group and campaign goals.
4. Setting up retargeting.
   We implement tags on the website to keep track of visitors. The pixel records the user’s visits and interactions with the content on the site.
5. Segmentation of the audience.
   We define audience segments based on their website activities, ad interactions, or other factors in order to better understand them and tailor our communications.
6. Retargeting.
   We use segmented target groups to create customized ads that will be displayed to users who have already visited the website or interacted with previous ads.
7. Optimization and tracking.
   We regularly monitor the performance of the campaign and perform optimizations to improve the results. This includes customizing your ad’s targeting, bidding, and creatives.
8. Analysis of results.
   At the end of the campaign, we analyze key metrics such as clicks, conversions, and costs to assess the success of the campaign and identify areas for improvement.

GOOGLE VIDEO is in short advertising in video format on YouTube, a special platform owned by Google.

The ads that are displayed on YouTube are tailored to the interests of the viewers.

If the content of a video ad is closely related to the content a viewer is watching on YouTube, they are more likely to watch the entire ad or click on a link to a website.

Ads target people who have recently searched for a specific product or service in order to show an adequate ad to an adequate audience.

1. What are the goals of the campaign?
   What exactly do we want to achieve with the video campaign? Do we want to increase brand awareness, audience engagement, generate sales, or something else?
2. What is the target audience?
   Who are your ideal customers? What are the demographics, interests, and online behavior of your target audience?
3. Which video format is best suited?
   Do we use TrueView ads, bumper ads or some other format? How does the chosen format fit your goals and target audience?
4. What stories or messages do you want to convey?
   What information or emotions does your video need to communicate? How will these messages capture attention and engage viewers?
5. What are the key points of the offer?
   What are the main features or benefits of your products or services that you want to highlight in a video campaign?
6. What is the location and language of the target audience?
   In which geographic locations should ads be displayed and in which language? How will this affect the effectiveness of the campaign?
7. What is the budget of the campaign?
   How much budget are you willing to allocate for a Google Video campaign? How do we allocate the budget to different campaigns, ad formats, and serving periods?
8. How do we measure the success of a campaign?
   What metrics do we track to gauge the success of a campaign? Will it be the number of views, conversion rate, or something else?

1. Target Audience: We can target audiences based on demographic characteristics such as gender, age, location, language, and more. We also use interests, online behaviour and other factors to determine the target group more precisely.
2. Different types of targeting: Google offers different types of targeting for video campaigns, and they include: interest targeting (such as sports, fashion, technology), behavioral targeting (based on previous actions on the internet), or topic targeting (videos related to specific topics).
3. Retargeting: Similar to other types of campaigns, we use retargeting to retarget users who have already interacted with your video content or visited your website.
4. Audiences with similar characteristics: We target people who are similar to your existing target audience. Google uses algorithms to find people with similar characteristics to your current audience.
5. Ad placement: We choose where we want to display video ads. This can be on YouTube, as part of YouTube searches, on other video platforms, or as part of video content on partner sites.
6. Keywords and topics: We use keywords and topics to target users who are active on the Internet in relation to specific terms or topics.

1. Campaign Setup: We create a new campaign in the Google Ads dashboard using the appropriate format for video ads.
2. We define the goals of the campaign, such as increasing brand awareness, generating sales, or engaging the audience.
3. Target Audience Tragedy: We determine the target audience using demographics, interests, online behavior, and other factors to ensure that ads are shown to relevant audiences.
4. Video ad creation: We develop video ads tailored to the target audience and campaign goals. The video can be in a variety of formats, such as TrueView, Bumper ads, or other types of ads.
5. Setting up retargeting: We implement and optimize retargeting to show personalized ads to users who have already interacted with video content or visited specific websites.
6. Campaign optimization: We regularly monitor the performance of the campaign and make the necessary corrections and optimizations to improve the results. This includes customizing your ad’s targeting, bidding, and creatives.
7. At the end of the campaign or at the end of the month, we analyze key metrics such as views, audience engagement, conversion rate, and costs to assess the success of the campaign and identify areas for improvement.