GRAPHIC DESIGN.
What is Graphic Design?
Graphic design is the art of creating visual content that conveys a message.
Applying visual hierarchy and page layout techniques, graphic designers use typography and imagery to meet the specific needs of users and focus on the logic of displaying elements in interactive design to make the user experience optimal.
Although we live in an era of advanced technology, graphic design is based on centuries-old principles of color theory. Graphic design must make a connection and leave an impression on the user at first glance. Same as in the case of the website. Design solutions must not only reflect the business they represent, but also meet the expectations of the clients.
Graphic design should subtly, while also being aesthetically beautiful and communicatively useful, to convey the ideals and message that your business sends to clients. Through an authoritative visual presence, you indicate to your customers that you know what they want and that they can feel safe. Because the values of your design reflect the values of your customers.
For us at Digitizer, graphic design is the art and practice of planning and projecting ideas and experiences with visual and textual content. In other words, graphic design conveys certain ideas or messages through visual content. These visuals can be simpler or more complex depending on your needs and expectations.
What do we offer from Graphic Design?
We create a book of graphic standards for you, which is a document that defines and establishes graphic and other standards related to the visual identity of your company. There are many reasons why every business should have this book. To prevent misuse of colors, typography, logo positioning, to improve marketing results with effective, proper use of logos and designs, and thus to build a brand personality.
1. Simple projects
- Examples: Design business cards, simple flyers, basic social media posts.
- Estimated number of hours: 1-3 hours
- Price per hour: 20€ – 50€
2. Medium-complex projects
- Examples: Brochure design, posters, more complex graphic elements for social networks.
- Estimated number of hours: 4-8 hours
- Price per hour: 50€ – 100€
3. Highly complex projects
- Examples: Complete corporate identities, packaging design, large advertising campaigns.
- Estimated number of hours: 10-20 hours
- Price per hour: 100€ – 150€
4. Very complex projects
- Examples: Design of annual reports, complex websites, interactive digital projects.
- Estimated number of hours: 20+ hours
- Price per hour: €150 – €200 or more
When it comes to projects such as the creation of a book of graphic standards and the overall branding of a company, these projects require a high level of expertise and extensive teamwork.
1. Creation of a book of graphic standards
- Description: A detailed document that contains all of the brand’s visual and stylistic guidelines, including logo usage, color palettes, typography, etc.
- Estimated number of hours: 30-50 hours
- Price per hour: 75€ – 150€
- Total project price: from 2.250€
2. Overall branding of the company
- Description: Complete development or redefinition of the company’s visual identity, including logo design, graphic standards book, business materials (business cards, memorandum, etc.), product packaging, web design, and social media design.
- Estimated number of hours: 50-200 hours, depending on the scope of the project
- Price per hour: 100€ – 200€
- Total project price: from 5.000€
Additional notes:
- Consultation and Strategy: Included in pricing, strategic consultation with clients to understand the brand’s goals and values is key to a successful outcome.
- Revisions and Adjustments: Branding projects typically involve several rounds of audits and adjustments to ensure that the final results match the client’s expectations.
- Long-term cooperation: Branding is often a long-term process that can involve constant adaptations and updates as the company grows and develops.
These projects require a deep understanding of the brand and its values, as well as the ability to convey these values through the visual identity in a coherent and effective way. Prices are indicative and can be adjusted depending on the client’s specific requirements and location.
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