Google Advertising begins with the creation of a campaign. Once you’ve selected your campaign goals, you’ll move on to the campaign type, specifically where exactly you want your ads to appear.

Google advertising includes the following types of campaigns:

Google Search Network
Google Display Network
Shopping
Video
Applications

Where is Google advertising shown?

Google Search ads are ads that appear on Google Search network. When you’re announcing on the On the Google Search Network, your ads appear in search results when someone searches for terms related to one of your keywords.

In addition to the search results for GoogleAds are also displayed in the search results of the website. Google partner. Google A partner is a website that is Google Approved the display AdSense It’s an announcement and it has nothing to do with Google Partner A certificate that Google It is awarded to agencies and advertisers.

The Google Display Network helps you reach people while they’re surfing their favorite sites, showing friends a YouTube video, checking their Gmail account, or using mobile devices and apps.

Shopping ads, which are currently not available in Serbia, appear above the search results and show the price of a particular product, its rating and description.

Google Ads extensions

Add-ons to Google Ads (extensions), which Google Advertising uses, expand the ad with additional information, and usually increase the click-through rate by a few percent. Some of the formats are: adding a phone call button, location information, links to certain parts of your site ( sitelinks), additional text and more.

Adding an extension to an ad doesn’t guarantee that it will always appear with the ad. Extensions are displayed when Google predicts that they will improve the performance of ads both when position and Ad Rank high enough for the extension to show. Also, adding an extension does not entail any additional costs that are charged.

Google Ad Formats

Text ads are created quickly and easily, they contain headlines and descriptions. Ad extensions appear next to them if they were previously added when setting up the campaign.

Responsive ads allow you to enter multiple headlines and descriptions, and Google And then combine them into advertisements. The more titles and descriptions you enter, the better the results of the campaign.

Responsive Ads allow you to enter multiple headlines and descriptions, and Google then combines them into ads. The more titles and descriptions you enter, the better the results of the campaign.

Unlike the others, clicking on the call-only The assigned phone number is automatically called. In addition to the phone number, these ads contain 2 headlines, a business name, 2 descriptions, and a URL.

Image ads are static or animated (gif or flash format). Reach out to the audience on websites that are in partnership with Google (AdSense).

Advertising of the application

Google’s app download advertising directly leads users to download the app on mobile devices. Clicking on the link takes you directly to the app store where users can buy or download the app for free. Google ads appear when users search for the Google (including the Google Play Store) and on sites and apps that partner with Google.

Today, mobile applications are used for shopping, cooking, education, work, communication, banking, entertainment… Almost every aspect of everyday life has a corresponding mobile app. Mobile apps make life easier for a large number of people, allowing them to complete tasks in almost any situation. For this reason, they have become an indispensable part of any good marketing strategy.

Video Ads

Video ads are displayed on sites that partner with Google, as well as on YouTube network. There are a number of different ad formats that are displayed on the Youtube:

Display ads, displayed to the right of the video and above the suggestion list.
Overlay ads, semi-transparent ads that take up 20% of the video that is played.
Skippable Video ads are ads that can be terminated after 5 seconds if the user chooses to do so. They can be added before, during, or after the main video.
Non-skippable Video ads, ads that you can’t skip and must be viewed before the main video starts. They can also appear before, during, or after the main video. They last from 15 to 20 seconds
Bumber ads, can’t be skipped, and last up to 6 seconds
Sponsored cards show content that may be relevant to the video, such as the products featured in the video. Viewers will be able to see in a few seconds. A teaser for the card, an icon will appear in the upper right corner of the video.

In addition to the above, there are also Shopping ads that, as we have already pointed out, are not yet allowed in Serbia.

Google oglašavanje je jedan od najefikasnijih i najisplativijih načina za reklamiranje na internetu. Nadamo se da vam je naš tekst razjasnio gde sve Google reklame mogu da budu prikazane. Još edukativnih tekstova na temu digitalnog marketinga možete pronaći ovde.

Ukoliko želite da se i vaša reklama nađe među rezultatima Google oglasa, naši stručnjaci će vam rado izaći u susret i pružiti svu neophodnu pomoć u osmišljavanju i postavljanju Google kampanje. Pošaljite nam upit i kontaktirajte nas.