Facebook advertising and types of ad audiences

Do you use Facebook advertising when selling a specific product or service? How do you use Facebook advertising to reach those audiences who are interested in your product or service? What types of ad audiences are there in Facebook advertising? How do you know if they are interested in your product or service?

You can answer these and similar questions yourself if you get to know the basic types of advertising audience, i.e. the possibility of choosing the target group provided by Facebook advertising within Facebook Business ManagerFacebook is still the world’s most popular social network with nearly 2.45 billion users. Knowing who and how is using this network can certainly be of great importance in creating a strategy.

Facebook advertising and staggering statistics

To begin with, let’s recall some very interesting data related to Facebook. 1.62 billion people visit this social network every day. The best time to post on this platform is on Wednesdays and Thursdays between 11:00 a.m. and 2:00 p.m. It is during these times that most people will see your post/ad. Of course, this can vary depending on your audience and the industry in which you operate.

Mobile devices are absolutely dominant when it comes to Facebook advertising. 94% of Facebook’s advertising revenue comes from mobile devices. This information also serves as a reminder of how important it is to optimize your social media content to be as mobile-friendly as possible.

It is important to note that the total number of likes on a Facebook page has not meant anything for a long time, because in order to get to all the profiles that follow you, you have to pay for Facebook-in the. It’s been a long time coming, because it’s been Facebook changed the algorithm at the end of 2014 and began to reduce organic reach ( reach), which varies even today, for Serbia amounts to some 4%-6%. The amount of organic reach depends on the interaction with the companions, i.e. The quality of your posts and the extent to which they respond to the revelations themselves.

As you can see in the previous visual, the orange color indicates the organic reach of the posts, on a page that has about 15,000 likes/followers. So this site, has an organic reach of 4% to 5%.

Now that you know that you have to pay Facebook to be “seen”, below we will bring you closer to all the ways you can reach your target group.

Core Audience

Core audience or native audience belongs to the type of ad audience that is the default choice that Facebook Ads Manager offers . The options here are to set the location, demographics, interests, and behavior of the user on the Facebook-in the. The ad will be shown to people who match the characteristics you have selected.

Space for Custom AudienceIn this case, you’re jumping. We’ll talk about him in the future. Below Custom Audience allows you to adjust the location, demographics, language, interests, and behaviors of users on Facebook.

Audience connections are the ability to select followers who have liked Facebook A person who is a friend of those who have liked the page, as well as those who have not liked the page. The same option applies to the application, if you have one, while the event code ( You can choose from those who have responded to the event, as well as those who have not yet responded to the event.

Custom Audience

Custom audience allows you to find people on Facebook-in which they have already made contact with your business in some way. You can make the following types Custom audience:

• Importing a file that is a database of e-mails, phone numbers, etc.
• People who have visited your website in the past, where there is an option to select specific pages on the website.
• People who have installed the app (if you have one), where it is possible to select those who have performed a specific action within the application.
• People who have interacted with your Facebook page, Instagram business profile, video content, canvas posts, events (events) and so on.

Your ad will appear to people who match the settings you’ve chosen.

Lookalike Audience

To create a Lookalike Audience, you first need to select the original audience (a kind of sample), which can represent the already existing custom audience of the site visitor or certain pages on the site, application user, Facebook page followers , as well as a list of data you already have (email, phone, name and surname).

In the wake of these changes, Facebook will look for people who are similar to them. You can use more Lookalike Audience for a single set of ads, and the ad will be shown to those people who are in any of the created Lookalike Audiences.

Lookalike Audience Size-a is determined on a scale of 1% – 10% of the audience that is captured. In 1% Lookalike Audiences are entered by people who are most similar to the original audience, and with the increase in percentage, the audience expands, and therefore the matches are slightly smaller.

Depending on what you do, how much profit is made per unit, and so on, Facebook Lookalike Audience will work better for some and worse for something.

With proper targeting, you reach the right target group, saving money and increasing the possibility of selling your products or services, and social networks become your best ally.

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