As one of the world’s largest online platforms, Facebook is constantly working on improving its functions and performance, in order to increase its potential and enable users to use all marketing and other activities more easily and quickly. Precisely for these reasons, it often happens that some option that you used in one way until yesterday, today you can already find it in a slightly different form.

Publishing and managing content on Facebook and Instagram has never been more accessible and transparent, all thanks to Facebook Creator Studio, which is being improved every day.

It is so important to Facebook what possibilities page administrators have that in September 2018, it improved the possibilities for publishing content and created a special dashboard for that purpose. At the end of February 2020, Facebook also launched a new application for mobile devices that allows managing Facebook pages via phone. You guessed it, it’s Creator Studio.

What Creator Studio offers us

Creator Studio brings together all the tools you need to publish and manage content, measure performance and communicate with followers on all the Facebook pages you manage, as well as Instagram profiles. In this blog, we will stay on the desktop platform of Creator Studio, while we can describe the same application for mobile devices in one of the following blogs.

At the very top of the dashboard, there is an option to switch from Facebook to the Instagram dashboard, which has slightly fewer functions.

In addition to selecting the pages you manage, the home page contains standard options for publishing (posts, videos, stories…), scheduling posts , a brief overview of analytics and posts published in the previous 7 days.

A brief overview of everything Creator Studio can be used for:

• Post, schedule and manage content across multiple Facebook pages and Instagram profiles, all in one place
• Important updates, warnings and recommended actions for your pages
• Access detailed information about videos, followers, analytics and tools
• Improving interaction with followers
• Understanding Monetization (earnings from video views and ads)
• Content protection with Rights Manager.
• Downloading free audio files
• Management of roles (admin rights) on pages and creation of new pages
• Manage content, analytics, messages, comments and notifications via a mobile app

Content management ( Content library )

Here you have an overview of all the posts you have published, an overview of scheduled posts, as well as posts saved for later. The options for filtering posts are numerous, some of the most basic being by post type, post status, and post date.

In addition to other options that you may notice, here we can highlight an overview of all the video playlists you have, with short analytics (3-sec video views and engagement), as well as an overview of the timeline, which can be used on several occasions, so that you do not have to leave from the dashboard when you want to view posts chronologically.

Analytics overview

Detailed analytics from Creator Studio can help you optimize your content, improve performance, and manage your Facebook presence more efficiently.

Interaction with followers

Within its dashboard , Creator studio has enabled interaction with followers, which is extremely important for maintaining relationships with followers and providing requested information. This is especially enhanced by the launch of the application we mentioned, where Facebook page administrators are enabled to interact in a timely manner at all times.

As a centralized tool with a large number of functions, Facebook has greatly facilitated and improved content management, analytics monitoring and interaction with users with Creator Studio.

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