As the number of content-sharing platforms increases, and therefore the growth and advancement of these platforms, there are more and more ways to bring users to the site. Also, the number and types of opportunities to publish content within the platforms are increasing. One of the key questions is how to increase the number of clicks on the desired links in our content?

In one of the previous blogs, we wrote about these possibilities and certain types of posts with hyperlinks, more precisely about the regular Facebook Hyperlink and a slightly different form of hypelinking – Facebook Carousel.

In addition to them, there are many other ways to publish content and send users to the site, and in the continuation of this blog you will learn about some possibilities that can lead to increased interaction with users (more precisely, clicks), with the help of Facebook Business Manager.

How to increase clicks on Facebook Hyperlink?

As we wrote in this blog, hyperlink posts allow users to make a link to other content on the Internet, more precisely to take them to another website (YouTube video, etc.) by clicking on a photo that was pulled from that site, and it can look like the following photo.

In this situation, Facebook pulls the featured image from the site, and even though it allows you to add other photos within the same post (photo below), there is no option to select the desired photo that you have taken exclusively for this post on Facebook.

To be more precise, you can add a photo you’ve taken, but when you want it to remain the only one, you won’t succeed because Facebook doesn’t allow it.

You can add a few more photos and thus make a Carousel post , which is also a great choice, but now the idea is to post one desired photo that was made for that post, with the aim of increasing the number of clicks.

If you sponsor posts, such a post, with the uploading of the desired (clickable) photo, can be made in Facebook Business Manager, where you are not limited to the 16:9 photo format, as is the case with a regular hyperlink post.

How to create a hyperlink in Facebook Business Manager

Since in this text we will show the key steps of creating a hyperlink post, a detailed description of all the steps of creating a drip can be dealt with in one of the following blogs.

At the beginning of creating a sponsored post, you need to know what your goal is and choose what you want from what you offer. In this case, this is the answer to the question of how to increase the number of clicks on the post, and therefore it is necessary to select Traffic.

When you select Traffic, you go to the Ad set, where you set the audience you want the post to reach, the platforms and places where the sponsored post appears (Facebook, Instagram, Audience Network, Messenger), as well as the budget and duration of the post.

After that, we move on to creating the ad itself, i.e. Sponsored posts. You should know that there is a possibility of choosing an already published post that is on the Facebook feed, but since we want to make a new post, which will lead to the desired destination by clicking, in this case we choose Single image or video and add visuals.

In addition to the increase in attendance at the Landing Site. In this way, you can increase the number of views on your YouTube channel, and increase the likelihood of increasing the number of subscribers. Although Facebook doesn’t like hyperlinks that pull users away from their platform and usually gives them less organic That’s not the case with sponsored posts.

Once you’ve selected the desired photo for a sponsored post, you’ll need to copy and paste the URL from the site. After that, you will be able to create a description of the post, and there is also the possibility of changing the shortened link that is visible, Headline, The description below, as well as the CTA button (the choice is larger). After these adjustments, the post is ready and you can release it.

Such a post, which is not on the Facebook feed, is a so-called Dark Post It is displayed only to the selected target group. It can also be published on the feed, in the same form, and thus contribute to an increase in the number of interactions, in the following way:

By clicking on Page posts From the large menu of Facebook Business Manager, a new window opens where in a new, smaller menu, there is a selection of Published posts, Scheduled posts i Ads. Since this is a sponsored post, we choose Ads, then we find our post and over Actions We click on Publish. Thus, the post will also appear on the Facebook page.

Šta kaže analitika?

A šta kaže analitika? Kako povećati broj klikova na objavi, odnosno da li je naša strategija uspešna? Facebook Adverts Manager pokazuje da je CPC (Cost Per Click) testirane objave samo 0.01€, dok analitika sa Youtube-a pokazuje značajan porast boja pregleda videa u periodu trajanja sponzorisane objave na Facebook-u, kao i porast broja subscribers-a.

Uz pravilan pristup, isprobavanje novih opcija, pravljenje AB testova, sve je više različitih mogućnosti za postizanje željenih ciljeva na društvenim mrežama i web sajtovima. 

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