Social media and online marketing are constantly evolving and taking on new roles in the world we live in. At the same time, it is also changing the way we do business.

Although the idea of marketing on social networks is present and quite elaborated in the last few years, there are still certain misconceptions related to this topic.

We want to debunk a few of these myths when it comes to online marketing .

Followers are a great thing – it means that your brand is liked enough by people to subscribe to your feed and get regular updates.

As a marketer, it’s certainly tempting to measure the success of your social media strategy by the volume of your audience that follows you. However, keep in mind that just because someone follows you doesn’t mean they read every post you make. Followers are a good metric, but engagement is certainly even better.

The goal is to make sure that your audience engages as much as possible with the content on your social media. Pay more attention to engagement metrics. This can be content shares, or replies and comments on posts.

It’s likely that you’ll never meet most of your customers in person. This is the inevitability of doing business over the Internet. However, if you don’t have a human touch in addressing your audience, as far as they are concerned, you can also be a robot.

It is very important to give your business a personal touch and a tone of humanity – so your potential clients will definitely have more confidence and will not regret time and money towards your business. Moreover, they will be able to connect your brand with real people.

While the traffic and interaction on the website itself are of great importance, it is equally important that we develop communication on a personal, human basis. Everyone likes to feel that there is a real person on the other side with whom they can communicate.

It’s great to see brands making an effort to be represented on all social networks – it shows that they have a very serious approach to business.
From a functional point of view, when users search for a business online, they are simply forced to find it in some form, if it is present on multiple social networks.
However, it is not necessary to be logged in to every social network. In fact, this can sometimes be harmful. You can dissolve too much and weaken your online presence.
To ensure that you keep your focus on what brings the best results, keep the following in mind:

• Demographic targeting- think about your target persona and their behavior on the Internet. Which social network is your audience on the most? It doesn’t make sense to invest a lot in content on Facebook if most of your clientele is on Instagram, for example.
• Functionality – each social network has its own characteristics. Twitter, for example, is great for starting a discussion, while Instagram, on the other hand, is great for sharing visual content. Which platform best suits your product or service?
• Specific metrics – In relation to your business goals, certain metrics will definitely be a priority for you. This can be an increase in traffic to your website or more sharing of your content on social media. Consider which platform will best help you get the results you want. For example, if you want to increase your CTR (click-through rate), you might want to consider Facebook ads, as they allow you to pinpoint your target audience.

Many people think that social media is reserved for the younger generation. Do you really want to say that you want to give up and give up on something you’ve invested a good part of your working life in? That’s what we thought.

Social networks and appearing on them are by no means a bogeyman. Today, there are a handful of tutorials, blogs, webinars available on the Internet, where we can master everything from the basics to advanced strategies of appearing on social networks. If you want to keep up with the times and don’t want to be overtaken by the competition, get to work as much as you do today.

You’re your biggest competitor. If you are determined and dedicated enough, you can quickly sail into the waters of internet marketing.

Vaša strategija nastupa na društvenim mrežama će dati najbolje rezultate ukoliko je udružena sa ostalim aspektima kvalitetnog prisustva na Mreži. Budite uvereni da samo sinhronizovana i usklađena strategija daje dobre rezultate i čini marketing na internetu uspešnim.

Ukoliko ste pažljivo proučili demografske podatke o publici koju ciljate, utvrdili najbolje vreme za objavljivanje sadržaja i dalje će vam biti neophodan dobar i kvalitetan saržaj koji će privući klijente i podstaći ih na veći engagement.

Nikako ne želimo da vam kažemo da sve ono što ste do sada znali nije tačno. Hteli smo samo da ukažemo na nekoliko stvari koje će vam pomoći da vaš marketing na internetu bude što bolji.

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