Mobile devices are an everyday thing today. The number of unique mobile Internet users is growing year by year and amounts to over 4.3 billion users .

Did you know that half of users on mobile devices use the Internet to watch videos, i.e. video streaming ?

Looking globally, the YouTube platform holds the largest share of the market in terms of total time spent on mobile devices. Even 20%.

For this very reason, you must not allow yourself to not be where your users are.

How to reach users?

If you are not a famous person, an influencer or as they are popularly called a YouTuber, then you really have no choice but to turn to YouTube ads in addition to creating unique content.

How popular these ads are is shown by the fact that in 2020 the YouTube platform generated revenue from ads in the amount of almost 20 billion dollars.

How are YouTube ads made?

YouTube ads are created within the Google Ads platform. First determine what the goal of your campaign is and then select Video as the campaign type. Within the Video campaign, there are several types of ads that we wrote about in our blog .

YouTube has introduced several novelties, such as the Video Reach Campaign , where advertisers can achieve greater reach for a lower price with Bumper Ads, In-stream Ads.

Video Reach Campaigns are the next generation of Google Ads video ads. They make it easy to buy Video Stream ads, Bumper ads, and this way you can reach more unique users at a lower cost.

If you want your video advertisement to be found on the YouTube network, send us an inquiry and contact us .

For more news and interesting stories from digital marketing, visit our blog page or follow our Instagram profile.