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At the end of the year, Google publishes a detailed annual report on search and trends. For this purpose, Google creates a special mini-site on the domain trends.google.com .

This year, more than any previous year, people were looking for “how to recover”, “will there be another lockdown “, “how to help the community”, “covid-19 vaccines”.

 

What was the most searched on Google in 2021?

On the mini site, you can use sorting to limit the results by world regions or countries. Various categories are covered here, such as: most searched terms, most searched news, most searched people, most searched movies and series. Also, if you choose one of the searches, you can see the number of searches from month to month for the selected search.

Looking globally some of the most searched terms this year are: NBA, Euro 2021, Squid Game, Copa America, Australia vs India. Dok kada govorimo o recimo pretragama za osobe u samom vrhu su: Alec Baldwin, Tiger Woods, Christian Eriksen .

When looking at our country, the most searched terms were: New measures, Application for 30 euros, Marinko Rokvić, Crisis Staff, Novak Đoković, Popcat.

 

Google Trends in 2021

A great addition to searches is the 2021 search trends subpage. Google trends for 2021 can be accessed at this link .

Search trends are shown here, the increase in searches for some keywords compared to the past period or compared to the most popular keywords.

Thus, in January of this year, when the unrest was going on, the number of searches for “united states capitol” was higher than the search for “covid-19 vaccine”. Likewise, we can see that more people in the world searched for “how to start a business” than “how to get a job”.

Considering the calm of the pandemic in the world, the number of searches for “where can i travel” is 3 times higher compared to the number of searches before the pandemic.

Here you can look at some interesting facts and be reminded of what happened in the previous 12 months.


 

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Made by Nemanja Nedeljković – Senior Account Manager @Digitizer