We recently wrote about the news that came with one of the latest updates to the Facebook Business Suite , which is related to the automatic publishing and scheduling of Stories .

As Facebook is constantly working to improve the user experience, but also the experience of administrators, that is, users of Facebook’s tools for providing services, a redesigned Facebook Business Suite dashboard appeared in the meantime .

What is Facebook Business Suite?

It is a platform within Facebook that appeared in September 2020 with the aim of making it easier for businesses to manage pages and profiles on Facebook and Instagram within one platform.

This means that you can post on Facebook and Instagram at the same time and also be connected with followers from both platforms. You can manage notifications, messages, comments, as well as monitor analytics from one place.

Given that a similar platform within Facebook already exists and is called Creator Studio, which we have written about several times, in one of the following blogs we will write about the difference between these two platforms. For now, we’re sticking to the Facebook Business Suite .

Publishing posts

When you click on Create post on the left side of the new window that opened, there are the following options. In the framework Placements there is the selection of the posting platform ( Facebook and Instagram ), then the text input, the visual selection, as well as the location input. You can choose photo, video or create a video on the platform itself, with limited options that the platform offers.

On the right side of the window there is an overview of the announcement, i.e. how it will look when you set it up, as well as the ability to enter a link and enable the option Get messages. You can post the post immediately, schedule it for a later period or save it as a draft.

What are the other important options within the platform?

• Overview of all notifications
• Inbox section that includes unified Messenger ( Facebook inbox ) and Instagram DM, as well as comments from both platforms
• The section for posts and stories, in which there is an overview of all already posted posts, scheduled posts, as well as those that are in drafts . It is possible to filter posts by platform, as well as by the time of publication or scheduling.
• Publication calendar
• Overview of all Ads
• Analytics

There is also an application for mobile devices – Business Suite , which greatly contributes to the administration of pages and profiles on social networks.

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