The color of the logo is an integral element of good design. With so much psychology and emotion involved in color shades, it can be difficult to choose your own color palette when designing. Specific shades can evoke different emotions, associations and reactions, which affect the perception of the brand. Simply put, the choice of colors can make or break the design. When designing, especially a logo, we want to make sure that we are saying something with the colors we choose.
What does the color of the logo say?
Although there is an endless selection of logo colors that we can opt for, we remind you that it is best to opt for three to four colors. This will create a color palette that we work with and create customizable designs.
The importance of color in design
People are naturally attracted to certain shades, as colors are very good for eliciting an emotional response, whether positive or negative. So how can we use colors to our advantage and ensure that our designs leave the desired impression? In this text, we will explore and examine how to choose the best colors for our logos.
Color is important in design because it stimulates our brains. Most of our information comes from our eyes. And the colors are the element that gives meaning to what we see. It’s an example of how color can dramatically affect how we understand and interact with the world around us.
Psychology of colors
Psychology of colors It is the study of color as a determinant of human behavior. The psychological impact of color is somewhat subjective, as there are a number of factors that affect how we perceive color. Factors such as previous associations, personal preferences, as well as the culture in which we live.
Any color used in the logo will deliver a message. Ideally, the message will reflect the brand’s personality and purpose while also appealing to the target audience.
Red logo
This powerful and energetic color is one of the most interesting shades. Red signifies love, passion and romance, but also danger, fear, blood, war and strength. It is emotionally intense. In design, red is a great choice if you want to show strength or passion.
Blue logo
Blue is a reliable color and is often associated with wisdom and stability. Also, the color blue with its soothing nature symbolizes peace and loyalty. The negative connotations of the color blue are that it can cause depression and melancholy.
Green logo
Green is considered more positive than most other colors and represents nature, youth, health, rest and peace. It is also a sign of growth, so dark green represents stability and wealth. Negative connotations for the color green are that it can represent inexperience, envy and jealousy.
Orange Logo
The vibration of the color orange indicates self-confidence, casualness and a new beginning. It has been shown to stimulate appetite, making it one of the ideal colors for use in the food industry. The color orange is associated with creativity and represents change and movement in general.
Yellow logo
Yellow is a high-visibility color, as it attracts our eyes more than any other color on the spectrum. Yellow is a cheerful, fun, upbeat and uniquely radiant color with the potential to lift the mood. Yellow stands for happiness, positivity, energy, optimism, remembrance, honor, and loyalty. Yellow is a joyful color, but on the other hand, it can represent cowardice and deception.
Purple logo
The color purple seems enigmatic and magical and is associated with luxury, pride and ambition. The main association of the color purple is wealth and has historically been associated with royal families. This color carries a warm and cold mood depending on what color it is combined with. When it comes to evoking feelings, the color purple can cause both frustration and sadness.
Pink logo
Pink or pink is associated with love and romance. It is an elegant and positive color and is generally considered feminine. The color pink represents compassion, inner peace, friendship, and unconditional love, but it can also represent weakness, immaturity, or naivety.
Gold logo
We all know what the color gold represents, which is wealth, prosperity and abundance. Psychologically, the golden color seems optimistic and cheerful. The color is undoubtedly glamorous, associated with good times, celebrations and splendor. However, when used more than necessary, gold can signal excessive materialism, greed, and sometimes vulgarity.
Img source: https://seeklogo.com/vector-logo/91928/mgm-grand
Black logo
Black is the strongest of the neutral colors. The color black symbolizes strength, authority, sophistication and creates a sense of elegance and formality. Black is a great partner to almost any color, as it makes other colors more pronounced. Black can increase self-confidence, but it can also evoke feelings of sadness and darkness.
White logo
White goes well with any color because it makes it stand out. The color white symbolizes many things, including purity, innocence, peace, light, renewal, and fresh ideas. Also, the color white contributes to mental clarity and simplicity, but it can create a feeling of loneliness and isolation.
Depending on the wishes of clients and their business goals, and often the desire to say something about themselves and the business they run, we choose a color or combination of colors that will best say what our goal is. Whether it’s brand recognition and highlighting, or messages focused on specific target groups. The color of the logo will highlight your business and the message you want to promote.
For more interesting information on graphic design and digital marketing, click here.
Made by Vladimir Bojić – Senior Graphic Designer @Digitizer
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