During this year, Facebook presented an explanation of how the News Feed algorithm works – what most influences the display and arrangement of the content we see on it and what key elements dictate the reach of posts.

In the latest announcement on this topic, Facebook outlined the types of posts that don’t necessarily break the rules, but will have less reach.

 

How the News Feed algorithm works

Although you may think you have a FB profile, page or group you own where you can post whatever you want, Facebook is actually the owner of that “big website” and he sets all the rules within it. You will find out what it is about below.

The list below doesn’t offer any groundbreaking new knowledge, but it does provide more information to consider in how Facebook approaches restrictions on certain types of posts.

The main focus here is on potentially misleading and problematic content, with Facebook looking to reduce the reach of posts that fall into these categories:

 

– Posts that contain links to pages designed only to increase the number of visits to the site.

 

– Deceptive posts designed to attract clicks.

 

– Posts that explicitly require engagement (some action) on the post – share , comment, like.

 

– Suspicious links with domains that disguise their Landing page name or web address, trying to bypass Facebook ‘s checking process .

 

– Links to domains that require user data – This includes sites that require personal data before displaying content.

 

– Posts that lead to sites with errors or poor display on mobile devices.

 

– Posts with poor quality comments – comments that do not contain words, but only tagging friends.

 

– Low quality events – events ( FB events ) that are not complete with information or come from unverified FB pages.

 

– Low-quality videos – Live videos that Facebook predicts are static, animated, looping, or pre-recorded, as well as those that contain static images posted as “videos” without adequate audio to accompany the video.

 

– Posts from pages that Facebook predicts may be using malware or phishing scams.

 

– Sensational health content and commercial health posts – including “miracle cure” claims and posts that try to sell products or services based on health claims.

 

Of all the above, the posts that explicitly require engagement are especially interesting. Kao npr. poznati giveaway posts that are used a lot (on Facebook less than on Instagram-in). They will be limited in reach.

The reach of posts that promote registrations, contests, promotions, contests and the like, and through posts that invite this type of engagement , will also be limited .

However, this limit does not include posts that are specific calls to action (such as asking for help in finding missing people or property, raising money, or sharing a petition) on Facebook . platforms. Also, this does not include posts asking people to engage to show their support or non-support for an issue or to share time-sensitive information about natural disasters and life-threatening events.

It is also interesting that Facebook will also restrict posts from domains that have shared disinformation in the past (according to Facebook ‘s verification) and texts without a transparent author’s name along with the text.

All of this information provides even more insight into how Facebook decides which types of posts should have less reach and how it can limit the distribution of posts based on various parameters.

Of course, Facebook has long limited the reach of Page posts to a single-digit percentage of followers, so the last thing you need is to inadvertently break its rules and have even less reach. For greater reach, it’s there Facebook advertising .

 

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