Large platforms like Facebook and Instagram have become an integral part of people’s lives and users spend a lot of time during the day on these platforms, while at the same time, these platforms work daily to improve their capabilities in order to occupy the attention of users and satisfy their needs for as long as possible. .

Instagram story poll

New features for fun, but also increasing interaction with followers are increasingly within Instagram stories. Especially in the age of corona, when users spend even more time on mobile devices.

Thus, in a short period of time, Instagram managed to increase the number of opportunities for interaction with users through Instagram Story stickers. In some countries, the possibility of using Gift Cards and Food Orders stickers has appeared, but for now there is no information as to whether these options will be available in Serbia. One of the novelties that appeared with us is the challenge sticker, but we can write about that in one of the next blogs.

Are you using all the possibilities offered by Instagram story?

There are more Instagram Story stickers (stickers) that you can use to increase interaction with users, such as location, hashtag, questions, quiz, countdown, emoji slider, challenge, but also poll , that is, creating surveys, which will be discussed more in this blog. .

What is the benefit of Instagram Story polls?

With the help of Instagram Story polls, you can more easily communicate with your followers, find out what interests them more than your products or services, and thus get useful information about future content for followers.

When a sponsored Story appears in front of a user, they can tap one of two options, and the platform will record the results. In this way, interactive surveys can provide valuable insights into the interests and desires of the target group. Most importantly, you can create a Custom Audience and re-engage with users who participated in the survey.

Where to start from?

Although the primary focus when creating a survey should be on the question and the answers offered, creative visuals are also extremely important. You need to decide whether you want a video or a photo with the survey. We recommend a photo that is related to the question and answers, as there is a chance that the video will distract the user.

When you have chosen a visual, we go to Facebook Ads Manager . After selecting the campaign type, in the We adjust the ad set where the sponsored post will appear ( placements ) and choose only Instagram Stories.

After you have selected the appropriate visual and marked Instagram Stories under placements, we go to Add and it is necessary to check Add an interactive poll, in order to open the add-on for the question and the offered answers.

Final settings

The question and answers should be clear and interesting, so that there is interaction. There is a question limit of 90 characters. After you type your question, you can see a preview of the post on the right side of the screen and position it as you see fit. The question font is Times New Roman, white color. For this reason, it is best to opt for a visual of black or some dark color.

The question you want to ask may be within the visual, in which case you would leave the question field blank and position the answers in the right place. Once you’re done with those settings, your Instagram Story poll is ready to be sponsored.

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