You might be wondering if influencer marketing is still relevant and can still deliver good results. No need to worry! Over 90% of respondents in a survey conducted by the Influencer Marketing Hub believe that influencer marketing is an effective form of marketing.

Influencer Marketing Trends for 2022

In an effort to help your influencer marketing campaigns continue to record enviable results in 2022, we have singled out 5 trends to help you stay informed and come up with new strategies.

Numbers are no longer the most important thing

Influencer marketing is no longer just about the number of followers. Now the emphasis is on the quality of engagement and connection.

Due to this influence marketing trend, it is also logical that micro-influencers and nano-influencers have more and more influence. Despite their small following, these social media influencers typically have a highly engaged audience base. They may seem small compared to celebrities, but their impact on your marketing campaigns can be huge.

This trend of influence marketing first became popular in 2019, and it certainly intends to stay there.

Video is still the king of content

Influencers are creating more and more video content and podcasts. This influencer marketing trend comes as no surprise if we look at content consumption trends around the world. Video has been king for several years — especially short videos like Instagram Reels , TikTok , and live streams — and we don’t see that trend slowing down in 2022.

This is a huge reason for brands to continue creating videos and perhaps even dedicate a larger portion of their marketing budget to video production. Social media video marketing is here to stay and will continue to be a lucrative influencer marketing strategy tool. Podcasts and video content provide space for greater interaction between influencers and their audience. It is precisely because of this more personal relationship that it is an excellent opportunity to present or promote a product.

New tools for influencers

Social networks are developing many new features day by day, but most of them are often influencer oriented. In addition, social networks offer new formats for publishing content such as Shorts or Reels , along with new professional tools to generate more income.

We can mention the creation of Instagram/Facebook stores, as well as Instagram badges that allow you to show support for creators during a live video. When you buy a badge during a live video, a heart icon appears next to your name in the comments. Influencers use innovative ways to increase engagement among potential consumers influencing even brands to invest in such strategies.

Therefore, providing new tools for content creators and influencers to more easily connect and collaborate on social networks is another trend that has started that we predict will continue in 2022.

Influencers become key partners

Consumers are looking for the easiest way to buy the things they need. This means that people are less likely to buy directly from brands by default. A new shopping routine also means new shopping habits, and this has revealed a greater preference for online shopping. This is especially increased during the pandemic.

Influencers will be key partners in providing a seamless shopping experience and converting brand awareness into purchases. As in-app and social commerce and payments continue to grow in 2022, influencer marketing campaigns will be key to not only creating brand awareness but also facilitating online sales.

The role of influencers will become increasingly professional

If anyone thought that influencers were a temporary phenomenon, it’s time to accept that they were wrong. Influence marketing is taking on more and more professional features. Further professionalization of actors, standards and processes is necessary for the continued growth of the industry. This also includes targeting influencer content and tagging advertising content. This is the only way to maintain authenticity and credibility as the most important capital of influencers. Social networks know the value influencers bring to audiences on their platforms.

One of the biggest trends in influencer marketing in 2022 will be the continued professionalization of content creators. One step in this direction is the Influnecertes platform , whose creators recognized the need for such a system and offered an ideal solution for influence marketing.

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