Organic reach makes all social networks a very powerful channel of communication and interaction with users. Although paying for social media advertising is an indispensable part of any serious marketing strategy, with the help of a large organic reach, paying for social media advertising can be minimized.

Instagram uses a complex algorithm that determines what will be shown to each person on their News Feed . Posts are generally ranked by activity, that is, by your history of interaction with the content, but also by information about the posting profile, as well as information about the individual post – what content it includes and how popular it is.

Tips for increasing and improving your reach on Instagram

1. Use all kinds of post formats that Instagram provides

• One photo, multiple photos within the post ( multiple photos ), short videos.
• Stories with all its possibilities and Story stickers
• Organized and overview Story highlights
• Reels announcements
• IGTV posts
• Instagram live
• Instagram shop

2. Increase accessibility

A large number of users have some kind of disability, and if you don’t make the content accessible to everyone, you can lose a large number of your audience. Creating accessible content is easier than you think. Instagram has been offering several functions for a long time:

• Instagram already has automatic captions for IGTV available in 16 different languages.
• Use alt text for posts. It’s a piece of text that describes the images to anyone who can’t view them, and also the Instagram algorithm can use alt text as added information about the post’s content.
• Use the whocanuse site to find out which palette is best to use.
• Use a clear and legible font for text within stories.

3. Turn on the option that Instagram Story can be shared with others

Some keep this option off because they want to establish control over their content. This is absolutely against all the rules of how social networks work and how to increase your reach. It’s very simple – to make the content more visible, you should use all possible options for it.

4. Add location within posts and stories

This option is very important for businesses such as restaurants, cafes, different types of shops and the like. By clicking on a specific location, users can have an overview of the entire content from a specific location in one place.

5. Enable Branded Content Tags

Did you know that other profiles/businesses can tag you in their ads and sponsored posts. This option exists due to partnerships with other brands and various sponsorships. More precisely, in this way, a paid ad of another profile can be used organically.

6. Use Instagram Highlights

Since the possibility of using Instagram Highlights was introduced, the Instagram profile has become a substitute for the website for certain businesses. With their help, you can easily present products and services, user comments and experiences, business locations and much more, depending on the type of business. Although the duration of stories is limited to 24 hours, they can be saved within Instagram Highlights and be available all the time.

7. Create a special hashtag for your brand

When you create a special hashtag for your brand, you can write in your profile description that users use that hashtag when they publish posts about your products or services. This is very useful for brands of clothes, shoes, accessories and the like, because in this way, within that hashtag , you can find products or services in one place, created by users.

8. Test your content’s publishing time

Changing the time of publication of content can affect the usual reach. The Instagram algorithm rewards posts that generate good engagement shortly after publication. The goal is to publish content when the largest number of users are active on Instagram .

Also, do not overdo it with the amount of content so as not to bore those who follow you. One post per day and 4 stories should be the maximum. Each profile is different, depending on the target group , so carefully consider what suits your audience.

Your followers are the best way to increase your organic reach, because if they like the content you post, they will gladly share it with others and thus contribute to the organic growth of your profile.

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