It is the change of the algorithm that requires constant vigilance and monitoring of emerging…
YouTube Shorts is a new video experience with everyone who wants to create short and attractive videos using only mobile phones. YouTube decided to introduce an option like they introduced i Tik Tok and Instagram.
Over the years YouTube has built an audience of more than 2 billion people. ” User-generated ” short videos have been around since the very beginning of YouTube when the first 18-second video was uploaded called ” Me at the zoo ”.
That’s why YouTube introduced YouTube Shorts , a new experience of videos in short form directly on the platform. In the coming period, an early beta version will be launched in India with a handful of new creation tools that will be tested.
What is YouTube Shorts?
YouTube Shorts is new to the platform and allows you to record and post videos of up to 15 seconds or less. The focus will be on 3 things:

- Create : Create is at the core of short videos, and YouTube will offer several new features:
- A camera for merging multiple videos into one
- The possibility of recording with music from the song library
- Video speed control
- Timer and countdown for easy, hands-free video recording
- Get Discovered : 2 billion users come to YouTube every month. With this, YouTube wants to encourage everyone to post short videos, and YouTube Shorts will be much easier to watch because of the screen position
- Watch : Like Instagram and TikTok , YouTube will allow you to scroll vertically to the next video
After Facebook’s response to Tik Tok , Google also decided to follow the trend of short videos. And if any platform “lays claim” to the format of short videos, it is definitely YouTube . The first video we mentioned was uploaded on this platform more than 15 years ago.
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Made by Nemanja Nedeljković – Senior Account Manager @Digitizer