Da bi Google indeksirao svaku važnu stranicu sajta, potrebno je dati što bolje smernice i učiniti ih što lakšim za pronalaženje. Nakon izrade sajta XML sitemap navodi sav sadržaj i stranice na njmu, osiguravajući da ih Google sve može pronaći i indeksirati, a takođe mu pomaže da razume strukturu sajta. Google je XML Sitemap prvi put uveo 2005. godine.

Sitemaps are known as URL inclusion protocols because they advise search engines on what to search for. They are contrary to file robots.txt is an exemption protocol because it tells search engines what not to index. Informs search engines about the pages on the site that are available for searching. In case the site does not have an XML sitemap , it is not considered a mistake by the search engine, but creating a sitemap is recommended because it can improve SEO.

Why use XML Sitemap?

At the end of each row in the sitemap, you’ll notice the date. This tells Google when each post was last updated and helps you with SEO, as you want Google to crawl your updated content as soon as possible. When the date changes, Google receives information that there is new content that can be searched and indexed. In addition, the sitemap lists all the URLs from the site. And that includes pages that search engines wouldn’t be able to find without a map. It gives search engines signals as to which pages to prioritize and thus an indexing advantage. A tag can also be added that says which pages are the most important. Google bots will thus focus on priority pages first.

You can also add two more optional tags that will pass additional data to search engines to help them crawl your site . The first, “lastmod” notifies them when the page was last changed. The second “changefreq” tells you how often the page will be changed.

Adding an XML Sitemap to a Site

Adding an XML sitemap can be helpful to check if all the pages on your site have been indexed by Google . If there is a large difference in the number of “submitted” and “indexed” pages on a particular sitemap, you should check to see if there is any error on the site.

If you have a very large site, sometimes you need to split the sitemap. A single XML sitemap is limited to 50,000 URLs. In the case of large sites that exceed this number of pages, another XML sitemap is added. For smaller sites, you can use XML Sitemap Generator. It allows you to define how often your pages are updated and which modified date is used. Once the sitemap has been created, you need to upload it to the root domain of the site. If you have a website built in WordPress, the Yoast plugin makes this job very easy.

What to include in an XML sitemap?

Include in your sitemap pages (which include posts) that are important to the site. These are pages that have high-quality content and are more likely to bring more organic traffic to the site.

Exclude pages with duplicate content, as well as those with “thin content.” Make sure that your XML sitemap contains a field that shows the time it was last modified, a value that gives Google information about when the page was last modified. This is useful in cases where you want Google to re-index some pages of your site.

An XML sitemap is useful for any website. Every website needs it so that Google can easily find the most important pages and know when they were last updated.

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