Najbolji način da upoznate publiku koja posećuje vaš sajt je putem statistike saobraćaja, a to je ono što Google analitika pruža apsolutno besplatno. U ovom članku ćemo pisati o tome zašto je Google analitika važan alat i kako najlakše postaviti analitiku na WordPress sajt.

Primarni cilj svakog sajta je da privuče što više saobraćaja i posetilaca. Google analitika vam pomaže da osmišljavate adekvatnu strategiju zasnovanu na podacima pokazujući vam statističke podatke koji su od krucijalne važnosti.

What’s the best way to set up analytics and see who’s visiting your website?

This part of the analytics provides a response to the geographic location of your audience, which browser the user used to visit the site. There is also other important information such as screen resolution, JavaScript support, Flash support, language, and more.

This information is extremely useful and can help you in a number of ways. You can use this user data to make sure that your website will be compatible with your audience. With them, you will be able to align your website with the technical capabilities of most of your visitors. This will increase the quality of the user experience, which has a very positive effect on the overall rating of your site and certainly has a positive effect on SEO.

What do people do when they’re on the site?

You can track where users go when they’re on the site, how long they stay on the site, and what thebounce rate is. By using this information, you can reduce the bounce rate and increase the number of page views (Pageview). You can also identify the most popular articles, the articles that are not so good, and what kind of content and what content your users are looking for the most.

When do people visit the site?

You can choose when to publish your post, guided by analytics of the most visited period of the day. So you can match the time of publishing content with the period of peak visits to the site

How do people find a site?

This section of analytics shows where users came from (for example: search engines, direct links, referral traffic). It also shows you what percentage of visitors are coming from each of these sources. Google Analytics gives you an overview of each of these categories. If it is a search engine category, then it shows you which search engine had the most traffic, Google, Yahoo, Bing , etc.

How do people interact with your content?

Google Analytics shows how your users interact with the content of your website. It shows you what percentage of users clicked on which link on your site and much more.

By inspecting user activity, you can tailor your content to your users. It helps to focus on those strategies that give results on your site. Simply put, don’t speculate but focus on the statistics that matter and make data-driven decisions.

How to place analytics on the site?

Google Analytics is completely free, and all you need is a Google or Gmail account to sign up. Follow the steps to see the easiest way to set up analytics. The registration process is quite simple. Once you’ve created a Gmail account, if you don’t already have one, you’ll need to visit Google Analytics to sign up. The steps to follow are very intuitive and very easy. You will be asked to name your analytics account, and you determine this name yourself.

On the next screen, you will be able to choose between the website or the mobile app. Be sure to select the Web option, as we want to monitor traffic to the site.

After that, you will see a screen showing the tracking code for your website. This code may be necessary in the further steps of setting up analytics.

So, once you’ve set up your Google Analytics account, you’ll need to choose how you’re going to place the analytics on your site. In the following article, we have decided on the easiest way to do this, and that is by using the MonsterInsights plugin. This is the most popular plugin for this business, and it is used by over a million websites.

The first thing you need to do is install and activate the MonsterInsights plugin. For more details, check out our step-by-step guide to installing this WordPress plugin.

Upon activation, the plugin will add a new menu item labeled “Insights” to your WordPress admin panel in the left-hand bar. Click here to start setting up MonsterInsights.

First, you will be asked to select a website category (business, blog, or online store).

Next, you need to click on the “Connect MonsterInsights” button.

After that, a window will pop up asking you to log in or select the Google account you want to use. You will then be prompted to allow MonsterInsights access to your Google Analytics account.

The final step is to select an account on Google Analytics, which you want to track. Here you need to select the account of your site that we have created earlier, and then click on the “Complete connection” button to proceed with the installation.

MonsterInsights will now connect Google Analytics to your site, and this is also the solution for the easiest way to set up analytics on your WordPress site. After that, you will be prompted to select the recommended settings for your site. Default settings are the best option that suits the vast majority of websites

The best part about MonsterInsights is that you can view your Google Analytics reports within your WordPress dashboard. Simply click on the Reports button and your analytics reports are in front of you.

That’s all. You have successfully installed and installed Google Analytics on your WordPress site. Keep in mind that Google Analytics will take some time before it starts showing analytics. This is the answer to the question of how to easily set up analytics on a WordPress site.

If you want to learn more about the basic terminology of Google Analytics, check out our article on this topic.