Skip to content

If you have had anything to do with the internet, websites and marketing you must have heard of the term keywords or key phrases. These are actually the words that are most important to our business, whether they refer to the service we provide, the product we sell, or any other aspect of our business.

What are keywords?

Keywords are phrases and terms that people use to search the Internet in search of a product, service, or information that is important to them. As a site owner or content creator, you certainly want the keywords on your pages to be relevant to the searches that people make on the Internet, so that you are among the first search results. Because as the now famous SEO joke says, the best place to hide a corpse is on the other side of Google . Nobody goes there.

Keywords are therefore the connective tissue between what people are looking for and your content , which tries to satisfy that need and fill the gap. Your goal in good search engine positioning is to attract organic traffic to the site, and the quality of that traffic will depend on the keywords you “targeted”.

All that glitters is not gold

You need to make sure that the terms and expressions you want to position yourself for are unambiguously related to what you offer. Driving traffic to a site unrelated to user intent can do more harm than good. You don’t want to end up attracting traffic from users who aren’t interested in what you have to offer.

 

As for keywords, keep in mind that they always concern your audience , as much as the content on the site itself. In order to create content that will rank well in organic search and attract new customers, you need to understand the needs of those visitors – the language they use when searching, as well as the type of content they are looking for.

Constant contact and communication with clients can certainly help you in this, from which you can get very valuable information. Keyword research is also an indispensable step in defining a strategy. For this you can use free tools, such as Keyword Explorer or Ubersuggest .

Keywords (Long-tail keywords)

What does this term mean? This term refers to search queries that consist of two, and very often more, words or terms. This search method is much more accurate and much better reflects the ultimate intent of the person searching the Internet with that term.

 

It is very likely that individual keywords are what the ultimate goal of each of us is. But it should be taken into account that the competition for such terms is generally very high, and it is much easier to achieve success using key phrases ( long-tail).

 

In addition, individual words can very often be irritatingly vague and confusing. For example, if someone types the word dog into a search engine, you won’t have the slightest idea what they’re actually looking for, whether they’re looking for dog food, a leash, a vet, or if they’re actually just looking for a site with pictures of cute dogs.

 

It is precisely for this reason that longtail keywords have a much clearer end user intent. Also, which is very important, this type of keywords has less competition, which drastically facilitates positioning for them.

Keywords and content strategy

The choice of keywords must be a priority in designing your content strategy. Since keywords largely determine the content of each of your pages, it is best to optimize each page for a specific keyword.

 

By creating a strategy like this, you will be able to better understand the impact of your existing content and identify weak points or gaps that need to be filled. At the same time, your content will be optimized for targeted keywords, and the understanding of your target audience and their interests will be much better.

 

For more news and interesting stories from digital marketing, visit our blog page or follow our Instagram profile.

Made by Nebojša Radovanović – SEO Expert @Digitizer