One of the most frequently asked questions, especially among small and medium-sized business owners, is whether site optimization (SEO) or paid advertising is more cost-effective on the Internet? What’s the best way to get better results? Do you want to make more profits? It’s a good question, and more importantly, it’s a good idea.

To be clear, the answer to this question is not obvious and requires a little deeper analysis. Unfortunately, there are a lot of people on the market who are trying to mystify this whole story, either because of non-transparent business, or because of their ignorance.

Optimization of the site – don’t glue the donkey to the green grass or the basis of every good website

Website optimization and paid advertising are the cornerstones of what we call search engine marketing (SEM). From the above, we can already guess that both of these items are, if not equally, then at least approximately important if we want our appearance on the Internet to be set on good foundations, and therefore successful and profitable.

Optimizing your website is the first step in implementing a well-thought-out strategy. Your website should meet all the standards required by Google. The website should be easy to use for end users. Then, to make it easy for search engines to define the content and benefits it brings to the Internet community, we should certainly not forget the aesthetics of the site and all the technical capabilities it has.

These are the first steps in on-page optimization (SEO). When this segment of marketing is set up properly, then we can also think about paid advertising.

Let us further explain the relationship between these two segments.

First of all, it is worth emphasizing the fact that organic search brings incomparably more visits than paid advertising. According to some research Over 60% of the website’s traffic is organic. That percentage is a modest 6% for paid advertising.

However, it should not be forgotten that these 6% of users are directly looking for a product or service that you offer. They are much closer to becoming your customers. On the long side, there is still a much larger organic audience, of which a part will certainly also become your customers.

It is very important to emphasize that site optimization (especially on-page SEO) and how it affects paid advertising. Your website needs to work flawlessly in order for your paid campaign to produce results. Any lack of functionality on your website will drive away potential customers. On the other hand, a user-friendly website has many benefits. One of the most important is that it affects the price you pay per click.

What do I have to do in the end?!?

Let’s summarize the story at the end of the ballad. These two segments of your online presence work perfectly together and are in no way mutually exclusive. Paid advertisements certainly give a faster result and a faster return on investment. SEO is very cost-effective in the long run. If you position yourself well, it will bring you a lot of visits through organic traffic to the site, and therefore an increase in revenue .

Of course, this is the general picture, and the peculiarity of any business requires the development and elaboration of a strategy The one that best suits the business itself. What kind of strategy you have in place can be crucial to the development of your business. Digitizer is here to help you with that. Contact us now.