Instagram is introducing an important novelty regarding content ranking.

An important change in Instagram

Considering a lot of content being published that was not created on the Instagram platform (videos with the TikTok logo), Instagram will highlight original content in the future. A video created “from scratch” will be better positioned than one you downloaded from another platform and reposted on Instagram.

Where did the problem arise?

Meta sees Facebook and Instagram as platforms for content creators (like YouTube and TikTok), not just tools for connecting people with their friends and family. Reels are particularly important and are currently the fastest growing content format to date, and are available on both Facebook and Instagram.

You will also notice the TikTok logo on a large number of Instagram Reels, precisely because users repost videos created on the TikTok platform on Instagram. Going forward, these videos will have significantly less reach and will be shown to users much less frequently.

This change will also affect accounts that use Memes and Trends and often use “stolen” content.

“Stolen” content is nothing new on Instagram and Facebook, what’s more, the most popular posts are largely plagiarized, i.e. used content that is not copyrighted by the users who posted it.

Changing the ranking algorithm, which decides what billions of people see each day, will have a huge impact on everyone turning to original content creation.

Although TikTok and Instagram Reels look similar, to post on Instagram instead of reposting a video you’ve created in other apps, use the tools offered by Instagram Reels and Instagram Story.

For more news and interesting stories from digital marketing, visit our blog page or follow our Instagram profile.