In one of the previous blogs, we wrote about what Instagram analytics show us. Ukoliko ste propustili ovaj blog, u njemu možete pronaći pregled svih sekcija u okviru analitike koje su od velikog značaja za unapredjenja rada, poboljšanje rezultata i rast profila.

Advanced Instagram analyst

You will be able to learn more about this in the rest of this text.

Accounts reached

We can always compare the reach for a marked period (e.g. the previous month) percentageally with the previous same period and thus monitor the growth or decline in reach. Growth in relation to the previous period is indicated in green, and decline in red. If you always notice the color green, there is progress and keep going at the same pace. However, if you see the color red for two or three months in a row, it is necessary to introduce certain changes and innovations in the content that you publish or sponsor.

Information about reach by city, age and gender can be useful to us when sponsoring posts and creating a target group for that ad.

On the basis of Content reach, we can see which type of content brings the greatest reach and thus in the following period focus on those posts that bring greater reach .

An overview of the posts that performed best in the previous period ( Top Posts) also shows us what to focus on in the coming period. The same applies to stories and Reels announcements.

Accounts engaged

As is the case with reach information, engagement information can be used to evaluate posts, in this case how many interactions there were for the marked period and which posts had the most interactions.

Based on this, it can be concluded which posts bring greater engagement and continue with such posts in the future.

Total followers

An overview of the total number of followers and the growth of followers for the marked period clearly shows what it is about and what it is for. The growth of followers is directly related to the previous parameters – reach and engagement. When the mentioned two sections show positive results and the number of followers usually goes up.

As in life, so in this case, in the virtual world on social networks, the same rule applies – if you constantly do the same things, you cannot expect different results. A change needs to be made to achieve different results. A change in organic content or a change in sponsored posts.

So in this case, follow the analytics, analyze which types of posts bring greater engagement , follow the news and trends on Instagram and the results will come.

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