Certain newspapers can often be noticed on social networks. Platforms compete with each other to keep the user in the application longer. Every second longer spent on the platform is the primary goal for all of them, but there are other goals as well.

The latest news that comes to us from Instagram is not primarily aimed at keeping users longer, but it is very useful for all users, especially for creators and influencers. It’s about pinning posts.

Pinning posts on Instagram

It’s been a few months since we first tested this option and it recently became available to everyone. This option provides control over the appearance of the profile, i.e. the first posts that are seen when visiting the profile.

Now within the post (in the right corner, by clicking on the three dots) you can find the option “ Pin To Your Profile”. Na taj način možete da obeležite, odnosno pinujete maksimalno tri objave (fotografije ili Reels ) so that they are above all posts.

Although there is still no option to edit the entire display of profile posts, with this step we see that Instagram is moving towards giving creators more control over the display of their profiles.

For now, it is possible to pin posts or Reels posts , but we believe that this could be extended to product posts from the Instagram shop , as it benefits creators, brands and influencers.

This is a very significant new feature on Instagram, which together with Story Highlights provides a lot of opportunities to display important and desired things, just by visiting the IG profile.

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