Google Ads is one of the most popular and effective ways to attract users to your site. Believe it or not, as many as 75% of computer searches in the world come via Google search. How to show your ads target audience you need to avoid some of the most common mistakes.

The most common mistakes when creating Google Search Ads

In our previous blogs, we wrote about how to make your Google ads more effective and how to improve your ad position in search results. Sada vas upoznajemo sa time koje su najčešće greške kod kreiranja Google Search oglasa.

Insufficient use of Google extensions in ads

Google Sitelink Ad Extensions are the most eye-catching addition to a display ad and often have the potential to take up a lot of space. Of course, in addition to the mentioned Sitelink extension, there are many other plugins at your disposal. These additions can also be a call to a phone number, address, text extension (sending an SMS message directly to the desired phone number), additional descriptions and many others.

Automatically accept all Google “recommendations”

Google “recommendations” mean a lot and can sometimes help a lot in order to optimize Google campaigns as well as possible. However, it happens that Google often offers as the main recommendation a significant increase in the current budget in order to achieve even better results. In addition, one of the most common recommendations is to change the bid strategy in ” Maximize Conversions “. This change can disrupt your campaign a lot, and it’s not guaranteed that you’ll get more conversions for the same amount, especially if you don’t already have enough conversions for Google to handle.

Overlook Demographic targeting

When Google Search ads are mentioned, when creating and optimizing a campaign, everyone focuses on keywords and phrases. Many forget to adjust the target group by gender, location, age, and this is where oversights often occur. Many skip this step when creating a campaign.

Broad Keywords

Google Search ads are not banners, and the goal of advertising on search results should not be to get as many ad impressions as possible. Many are chasing the #1 position and using keywords that are too “broad” and include a large number of phrases, many of which are not relevant to their campaign.

In the blog we mentioned some of the most common mistakes when creating Google Ads ads , read more about how to make your ads more effective in our previous blogs.

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