Ako ste do sada imali bilo kakve dodrine tačke sa internetom, veb sajtovima i marketingom morali ste da čujete za termin ključne reči ili ključne fraze. To su zapravo one reči koje su najbitnije za naš biznis, bilo da se odnose na uslugu koju pružamo, proizvod koji prodajemo ili bilo koji drugi aspekt poslovanja.

What’s the keywords?

Keywordsare phrases and terms used by people to search the Internet in search of a product, service, or information that is important to them. As a website owner or content creator, you certainly want the keywords that are on your pages to be relevant to the searches that people perform on the Internet, so that you are among the first search results. As the old saying goes, the best place to hide your body is on the other side of Google. No one’s going there.

Keywords are the connective tissue between what people are looking for and your content, which tries to satisfy that need and fill the gap. Your goal in good positioning on search engines is to attract organic traffic to the site, and the quality of that traffic will depend on the keywords you “targeted”.

Not all that glitters is gold

You need to make sure that the terms and phrases you want to position yourself for are unambiguously related to what you offer. Driving traffic to a website that isn’t related to the user’s intent can do more harm than good. You don’t want to end up attracting traffic from users who aren’t interested in what you have to offer.

When it comes to keywords, keep in mind that they are always about your audience as much as the content on your website. To create content that will rank well in organic search and attract new customers, you need to understand the needs of those visitors – the language they use to search, as well as the type of content they’re looking for.

Constant contact and communication with clients can certainly help you with this, from which you can get very valuable information. Keyword research is also an essential step in defining a strategy. For this, you can take advantage of free tools, such as Keyword Explorer or Ubersuggest.

Keywords (Long-tail keywords)

What does this term mean? This term refers to search queries that consist of two, and very often more, words or terms. This type of search is much more accurate and much better reflects the ultimate intention of the person who searches the Internet with that term.

Keywords are the ultimate goal of each of us. But it should be taken into account that the competition for such phrases is generally very high, and it is much easier to achieve success using key phrases (long-tail).

In addition, individual words can often be irritatingly unclear and confusing. For example, if someone types the word dog into a search engine, you won’t have the slightest idea what it’s actually looking for, whether it’s dog food, a leash, a vet, or just a website with pictures of cute dogs.

That’s why long-tail keywords have a much clearer end intent. Also, which is very important, this type of keywords has less competition, which makes it drastically easier to position for them.

Keywords and content strategy

Izbor ključnih reči mora u potpunosti da bude prioritet u osmišljavanju Vaše content strategije. Pošto ključne reči u mnogome određuju sadržaj svake Vaše stranice, najbolje je svaku stranu optimizovati za određenu ključnu reč.

Kreiranjem ovakve strategije moći ćete bolje da razumete uticaj Vašeg postojećeg content-a i da identifikujete slabe tačke ili praznine koje treba popuniti. Istovremeno Vaš sadržaj (content) će biti optimizovan za ciljane ključne reči, a i razumevanje Vaše ciljane publike i njihovih interesa mnogo bolje.

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Made by Nebojša Radovanović – SEO Expert @Digitizer