What is Social Media CONTENT calendar?
Social networks

If you’ve ever wondered if you need a social media content calendar, imagine this situation: Friday afternoon, all the designers or all the colleagues you work with have gone home for a well-deserved vacation, you’re in the car and you’re slowly driving home through the crowd and BOOM – you remembered that Sunday, March 8, is the so-called “WOMEN’S DAY”, All of the stores that sell women are working. And you have NOTHING for your client, a small – large perfumery whose owner and all the workers put their hopes in you and your work!

Why is content calendar important?

And then you realize, you are missing the MAIN CHARACTER of this post – the blog – what else (of course, we don’t know how to call the release of magnet texts on our own website in our native language), and that is the Social Media Content Calendar (as they would say in Pljevlja) or CALENDAR FOR POSTING ON SOCIAL NETWORKS, in your mother tongue (so that clients can understand).

However, creating the aforementioned SM content calendar does not start with taking and printing a calendar from google, nor by buying a calendar with decent ladies indecently (un)dressed according to the prejudices necessary in truck cabs, nor by opening the Calendar App on your android or iphone or third device.

No.

It is made in a different way.

In order to explain to you in the easiest way, limited by text and ordinary human words, what the SM content calendar is for, I will start with that.

I’m throwing in items to bring the SOCIAL MEDIA CONTENT CALENDAR closer to ordinary people:

  1. Don’t miss out on important business dates for your company or your client.
  2. To organize the time of posts in the future as much as possible
  3. Make it easier to collaborate with your team on posts
  4. To maybe save time
  5. To effectively allocate resources to create posts
  6. How to Figure Out What Is Most Successful for Your Business
  7. To understand what the audience is and what is the target of your business and what its habits are in correlation with being on social networks

Ako Vam sve ovo nije dovoljno i mislite da možete – kontenta bez – unapred Vam se zahvaljujem što nama u Digitizeru olakšavate prospecting i dovodite nove klijente.

How to create a social media content calendar?

First of all, you need to get to know your business.

No emotions.

Without mysticism.

All his STRENGTH.

All his WEAKNESSES.

All its CHALLENGES.

All its DANGERS.

The way it really is.

How is it done?

  1. Get to know your target – where they live, what they do, what they think about, when they are on social networks, what they do, what they do on social networks, what they are interested in
  2. Determine what the success of your work is and how you measure it – e.g. Which content gets the most likes, comments, shares, views, or engagement?
  3. Determine the categories (free name from Digitizer) of products and services of your business, according to which you will make posts – history, products, services, interesting facts, activations, discounts, properties, prize games
  4. Specify the types of posts for the above categories – photo, video, carousel, canvas, hyperlinks, etc.
  5. Create an overview of the most important dates in relation to your business – Holidays, Product or service launches, Campaigns, Events and others
  6. Decide how often you want to post (3 fasts a day, 1 day, every 2 days…)
  7. Decide which categories and in what percentage and in what way (type 4 posts) you will post.
  8. Plan Schedule Content (Plan Schedule Content)

As our colleagues and customers from ŠKODA say, in winter any winter tire is BETTER than any summer tire – so we at Digitizer guarantee that any Social Media Content Calendar is BETTER than not having it – so contact us NOW NOW.

Made by Mladen Manojlović – CEO @Digitizer

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