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When the word budget is mentioned, the first thing that comes to mind are some finances, planning and allocation of expenses. Well, the budget can also have something to do with your website , actually the crawl budget . However, the crawl budget does not define a concrete financial construction, but is more of a figurative definition.
What is a crawl budget?
Crawl budget is a term that tells you how many pages Google crawls on your site in a given period of time. Google can crawl and index different numbers of pages, and your “budget” is generally determined by the size of your site, the “health” of your site (how many errors Google encounters), and the number of links to your site.
How to check the crawl budget?
The crawl budget of a particular site can be checked quite easily. The initial budget that Google gives to each new site is 1000 pages per day. And this is a number that is quite satisfactory for most smaller sites.

Go to Google Search Console and in the Settings option select Crawl Stats , where you will see the average number of crawled pages per day.
Crawl budget and SEO
Every day, Googlebots search millions of pages and change their ranking, adding them to the index or defining different page ranking penalties. Probably the best instance that talks about what a crawl budget is is Google itself. What you need to do is to correctly do the basic things that Google requires for your pages and wait for Google to list and index them.
There are many reasons why Google would crawl and index a page. Maybe it found new links pointing to the site page, or it was mentioned on a social network, or maybe the site’s XML Sitemap was updated… There’s no way to list all the reasons why Google would index a URL, but when it finds it has to, it adds it. on the to-do list.

Site pages must be crawled in order to be displayed in the SERP, and a mismatch between the crawl budget and the number of pages on your site means that the pages cannot be displayed in the SERP. This means that you won’t be able to get organic traffic from these pages and, unfortunately, you won’t be able to rank for the keywords that these pages are targeting. So if your page count exceeds your site’s crawl budget , you will have pages on your site that are not indexed.
When can a crawl budget become a problem?
If you’re working with smaller websites, the crawl budget probably won’t be something you need to worry about. According to Google , “ Crawl budget is not something most publishers have to worry about. If a site has less than a few thousand URLs, most of the time it will be crawled efficiently. “

However, if you work on large websites such as e-commerce shops, especially those that automatically generate pages based on URL parameters, you may want to prioritize activities that help Google understand what to index and when. .
If you waste your crawl budget , search engines will not be able to crawl your website efficiently. They will spend time on parts of your site that don’t matter, which can leave important parts of your site undiscovered. If they don’t know about the pages, they won’t crawl and index them, and you won’t be able to drive visitors through search engines to them.
What URLs does Google index?
Sometimes it is necessary to make sure which pages of the site Google is visiting and which are not. The only “real” way to find out is to look at your website’s server logs . Depending on your hosting type, you may not always be able to download the log files. However, if you think you need to work on crawl budget optimization because your site is big, you should get them.
How to optimize the crawl budget?
Optimization of the crawl budget it can refer to increasing it (ie getting Google to spend more time on your website) as well as getting Google to “more wisely” spend the time it has already allocated to your website.
There are numerous factors that can negatively affect budget spending, so it is necessary to constantly and regularly monitor the website and correct potential errors.
Work on website speed, check all redirects, robots.txt files, duplicate content and canonical links, and for large sites, take care to prevent Google from budgeting for pages it shouldn’t. Wasting server resources on these types of pages will drain crawl budget activity from pages that actually have value, which can prevent or delay Google from discovering your great content.
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Made by Nebojša Radovanović – SEO Expert @Digitizer