We all know the golden rule of internet marketing : Content is king. Most smartphone users check their phone first thing in the morning, then get out of bed. In most cases, they scroll through the Facebook feed . That is why it is useful to know what are the most suitable types of posts on Facebook and what are their possibilities.

Types of posts on Facebook

The types of posts include news, articles, pictures, videos. To get the best impression of your post, it is crucial to know how your content will appear in different types of Facebook posts and to have control over the visual impact.

In this text, you will find out which are the most suitable types of posts and how they differ.

Type 1: Pictures

According to Facebook , this type of post generates up to 180% more interaction than the average text post. Use images with the best possible resolution and place them in albums so that your fans can find them more easily.

Pay attention to the accompanying text, the first 90 characters are the most important, so try to use them as much as possible. Always try to send a message to your fans in your photo without detracting from your brand.

Type 2: Videos

Videos are among the most impressive and popular post formats on Facebook . YouTube stated that more than 500 years of YouTube videos are watched every day on Facebook .

Post compelling content at the beginning, use a catchy intro at the beginning to keep people watching the video.

Type 3: Hyperlink

Through hyperlinks , Facebook allows users to link to other content on the Internet, or rather to take them to another website , by clicking on a photo that was pulled from the linked site.

A hyperlink is the right thing if you want to direct your fans to a specific page on your site (eg blog) or direct them to a direct conversion to a specific landing page.

Type 4: Carousel

Carousel provides the same functionality as a hyperlink, with the advantage of using a larger number of different photos and different hyperlinks .

Which means you have the ability to direct your fans to multiple separate pages in one post. This is useful when you want to advertise several different products in one post, which significantly reduces costs.

Type 5: Canvas

The time people spend online is spent on mobile devices and on just a few apps, including Facebook . What remains top of mind for advertisers is how challenging it is to tell engaging stories about brands and products on mobile in a way that’s pleasing to people and effective for their business. Data tells them that people are discovering content, brands and products in mobile apps, so advertisers are looking for new and creative ways to share information with people there.

This is how Canvas is created, which we compare to a mini website . It serves to better introduce the product or services we offer to fans. In addition to this, it provides the possibility that each element of the canvas (image, text, video) contains the option to click on that element to lead to the assigned link.

In our opinion, these are the most important types of posts on Facebook . For more educational and informative articles , visit our blog.