When someone mentions Google, everyone’s first association is the word search. And did you know that Google has over 50 different products and services that it offers to users?

Google products are designed to help you work, play, be better organized, get answers to surveys, stay in touch with your friends, grow your business and more.

The most famous Google products and tools

In this text, we will mention the most famous Google products and tools, which are used by billions of people around the world.

Google my Business

Google my Business is essential for any serious business and significantly affects local SEO. This is a free enterprise management tool online presence of your business on Google , including Google Search and Google Maps. Da bi vaši klijenti mogli da vas pronađu, potrebno je da verifikujete svoje preduzeće i unesete podatke o vašem preduzeću.

Google Ads

Every second, millions of people around the world search on the Google search engine, and most searches include Google Search ads. Ovi oglasi mogu da budu izuzetno efikasan način privlačenja relevantnih korisinika na vašu veb stranicu. U Google ads also include Google Display ads.

Google Display ads appear on millions of websites and help you reach users as they surf their favorite sites. Besides them, Google advertising also includes Video , Shopping and App ads.

Google Analytics

Google Analytics is another free tool that helps you analyze your site visitors. Possibilities Google analytics are huge, and through it we monitor the behavior of visitors on the site (where they come to the site, how old they are, what mobile system they use, what their interests are, etc.). As for everyone else Google tools, a standard Google account is enough for you .

Google Search Console

The Google Search Console is a collection of tools that help you monitor, maintain and resolve your site’s presence in Google results searches. You don’t need to install to appear in search results Google Search Console, but it can help you understand and improve the way Google sees your website.

Google Tag Manager

The last tool we will write about today is Google Tag Manager – GTM. It allows us to apply tags (code snippets, tracking pixels) on a web page or mobile application without having to modify the web page code. The advantage of this tool is that you don’t need the help of a web developer to apply the tags, but you do need some technical knowledge.

You need to know how Google works Analytics, what are “events”, what data can be tracked with “events” and similar. If you want to see how many people filled out the form on your site, how many of them clicked on the phone number or email address, Google Tag Manager is the right tool for that.

In this blog, we have mentioned only a small part of the range of Googles products. You can find the complete list on the website about.google.

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