As marketers, we love to try and test new things. Of course, any new research is a double-edged sword. There is always the possibility that something will turn out unexpectedly well and be an unprecedented hit or be a complete failure.

One of the things that has exploded everywhere in the world and turned out to be a complete hit is the TikTok application.

The growth of TikTok from its inception to the present day

Consumer habits are changing, and so is the market. According to a recent study, the average amount of time spent on social media is increasing.

This time is divided into all social networks that have held the main positions for a long period of time (Facebook, Instagram, etc.). But recently, another serious player has joined them, and that is TikTok.

TikTok is an app that is used to share interesting video content. In less than two years, TikTok has become the 4th largest platform in the world. With more than 500 million active users, all marketers should pay attention to this platform and include it in their system of work in 2020.

Here are 4 reasons why.

Building a community

The way people use social media is changing. It’s less about what you do as an individual and more about what you can do as a community.

Sharing ideas, starting conversations with like-minded people, building a project – that’s what matters now. The mainstream channels have taken notice, focusing on groups as part of their strategy. Facebook now has over 400 million members worldwide.

While there is no group element on TikTok, you can see that community is actually at the heart of the platform. Much of the content is trend-driven, and people react creatively to other people’s videos. Duets are a great example of this, as users can add responses to other videos and thus collaborate.

TikTok provides users with the ability to do what they want.

Anti-marketing

New generations do not like advertising, as many as 51% of them today use the ad blocking option. This means that the traditional strategies they have used so far will not work as well on them as they did on previous generations.

Instead, you need to be less pushy and try to connect with the community. A good example of this is the collaboration of these platforms with the brand itself at the highest level, as was done on Instagram with the help of the use of filters.

TikTok is the perfect platform to connect with your audience. All you have to do is adapt your content to the platform you’re advertising on.

Users generate content

User-generated content is also one of the trends this year, and this is related to the new generation. 90% of the new generation say that authenticity is important to them in choosing a brand to support.

Due to the rise of fake news, consumer trust in social media has declined. While every platform is working hard to combat this problem, TikTok has an advantage because it is new and because of the authentic content that is marketed on this platform.

As part of your strategy, ensure that users generate your content on their own and watch your brand grow.

Instant trend

On social media, everything is happening and changing. Being trendy is essential if you want to be seen as a relevant brand.

A quick response usually entails some bad things with it, but that doesn’t matter to users anymore. Users are willing to forgive a worse design if the trending thing aligns with your content.

This strategy does not apply only to TikTok but to all social networks, but what sets TikTok apart is precisely this speed where in just a few seconds you have quality content with minimal effort.

TikTok turns the game around

TikTok is still a new platform. Even though it hasn’t been tried, it has the potential to turn the game around. In 2020, there will be a lot of changes in social media marketing, we will see how consumers react to the new platform.

The question for everyone is, when your audience switches to TikTok, will you be there to greet them?

Digitizer is already on Tiktok and waiting for you, check out our webdigitizer profile.