Facebook remains a dominant force in the digital marketing landscape, with over 2.9 billion monthly…
The current one is coming to an end, and the year 2024 is approaching. We have chosen 5 topics especially for Facebook, Instagram and TikTok, what is in store for us in 2024 (no offense to Twitter X) and that is current, relevant and understandable.

- Live Video Advertising:
- The live video format will become crucial in advertising on Instagram.
- Brands will increasingly rely on live sessions to communicate directly with their audience, providing authenticity and instant interaction.
- Live ads will allow users to directly purchase products, ask questions or participate in events in real time.
- Shopping Experiences and Instant Checkout:
- Instagram will continue to develop shopping experiences, offering brands the ability to directly sell products through the platform.
- Instant Checkout options will speed up the shopping process, allowing users to purchase products directly from the Instagram app, creating a seamless user experience.
- Interactive Story Ads:
- Story ads will develop towards more and more interactive forms.
- Using elements like polls, quizzes and swipable options, brands will engage users in a new way.
- These interactive story ads not only attract attention but also allow brands to collect valuable data about user behavior.
- Niche Influencer Marketing:
- Influencer marketing will increasingly focus on niches.
- Instead of big influencers, brands will work with smaller but highly dedicated influencers who are experts in certain fields.
- This will create more authentic connections with the target audience and increase trust in advertising messages.
- Instagram AR Ads:
- The development of Augmented Reality (AR) ads on Instagram will flourish.
- Brands will use AR filters and effects to allow users to interactively try on products before purchasing.
- This innovative approach will not only improve the user experience but also increase the conversion rate.

TikTok
- Longer Forms of Video Content:
- TikTok will become a platform that also supports longer video formats.
- Brands will increasingly use TikTok to produce and share feature-length content, such as tutorials, series or stories, to meet users’ growing demand for diverse video content.
- Brand Challenges and User Involvement:
- Brand challenges will become even more important in advertising on TikTok.
- Brands will create challenges that invite users to participate, share their creations and spread the brand’s message.
- This type of campaign creates not only engagement but also extends brand influence through the user community.
- Personalized and Interactive Filters:
- Filters and effects will become key in advertising on TikTok.
- Brands will create personalized filters that allow users to incorporate brand elements into their video content.
- This creates an interactive experience and strengthens the connection between the brand and the user.
- Educational and Tutorial Contents:
- TikTok will become a platform for sharing educational and tutorial content.
- Brands will use short video formats to provide guides, tips and training to their audience.
- This not only adds to the user experience but also helps brands become experts in their industry.
- TikTok as an E-commerce Platform:
- TikTok will evolve into a powerful e-commerce platform.
- Brands will be able to sell products directly through TikTok, using features like a “Shop Now” button and direct links to online stores.
- This will streamline the user journey from product discovery to purchase.

- Metaverse and Advertising:
- In 2024, a stronger integration of metaverse into Facebook advertising is expected.
- Brands will experiment with virtual spaces to create interactive campaigns.
- Ads will appear in users’ digital worlds, providing them with a unique experience and deepening the connection with the brand.
- Educational Content and Facebook Watch:
- Facebook will become a key platform for educational video content.
- Brands will increasingly use Facebook Watch to share informative and educational videos, targeting audiences looking for value and education.
- This strategy will allow brands to build trust and authority in their industry.
- Augmented Reality (AR) in Interactive Advertising:
- Facebook will further develop AR experiences in advertising.
- Users will be able to try products or interact with brands through AR filters directly within the Facebook application.
- This will increase engagement and allow users to personalize product experiences before they buy them.
- Data Privacy and Personalization:
- Data privacy issues will continue to be in focus.
- Facebook will continue to adjust its algorithms to comply with increasingly strict privacy standards.
- Brands will increasingly rely on the proper collection and use of data to deliver personalized advertising while maintaining a high level of user trust.
- Social Responsibility and Community Building:
- Facebook will encourage brands to focus on socially responsible advertising.
- Companies will increasingly focus on building communities that share values.
- Ads will emphasize social initiatives, sustainability and community support, contributing to a positive impact on society.

Made by Marko Božić – Senior Account Manager @Digitizer