Before we get to the topic of Text or Responsive Search ads, you need to understand them individually.

In February , Responsive Search ads became default within Google Search ads .

Text Search ads

Text ads appear in Google search results and can have: 3 headlines, 2 descriptions, and a display URL that your ad links to.

Text ads have 3 fields offered for the title, of which the first 2 fields are required. The limit is up to 30 letters per title, and they are separated by a vertical line. The third title appears more often on wide screens. As for the ad description, the character limit is 90, and they are separated by a period.

Responsive Search ads

Responsive Search ads allow you to create ads with multiple headlines and descriptions, and over time, Google Ads will automatically test different combinations and find out which ones perform best.

When creating an ad, you must enter a minimum of 3 titles, and you can enter up to 15. And as for the description, the minimum is 2, and you can enter a maximum of 4.

What is better?

Responsive Search ads are somewhat more flexible than ordinary text ads and provide opportunities to use several different titles and descriptions within one ad. Then Google automatically displays title and description combinations. Of course, this does not mean that this is always the best choice, because when creating ads for our market, some simple combinations will not make much sense.

There is no answer to this question, “What is better?” It’s best to test a few different text ads, a Responsive Search ad and see what gets the best results after a test period of a few weeks.

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