It looks like Google is getting more “aggressive” about the advertising experiments and tests it runs in Chrome . The company shared what it’s working on and how you can activate some of the experiments in the current Chrome Beta 94 build. Neither option is exactly new, but Google is now advertising them publicly.

What does Chrome Beta 94 bring?

Although the company is not yet ready to roll out the changes to everyone, for now it is actively looking for beta users to try out the new version of Chrome Beta 94 . To do this, you can enable a collection of potential new options under chrome: flags , which give you several new possibilities:

• chrome://flags/#ntp-drive-module
• chrome://flags/#ntp-recipe-tasks-module
• chrome://flags/#ntp-shopping-tasks-module
• chrome://flags/#ntp-chrome-cart-module

Note that these new tab page features are currently limited to the desktop version of Chrome .

Google also highlighted a radically new search interface in Chrome for Android . As noted back in July, the company added a vertical bar to Google search results , where you can jump to another result without having to use a button/motion. This feature is controlled by the Continuous Search Navigation flag (chrome://flags/#continuous-search). When you activate it and restart the browser, you will first be redirected to the Google search page you entered in the browser, but you will notice that Chrome ‘s top bar on the screen grows and adds results that you can scroll from right to left. You can tap the results provided in the bar to switch to another website on the fly, without having to go back to the search results first. To return to the results view, tap the Google icon on the left. This interface has an easy shutdown option on the right side.

Finally, the company wanted users to try out its new quote sharing option for featured text in Chrome for Android . This option allows you to create a stylized card image with text quotes that you bookmark and is very reminiscent of Instagram ‘s text-based Stories . You can try this yourself by activating the WebNotes Stylize flag ( chrome://flags/#webnotes-stylize ). The option to send or save the highlighted text will appear in the menu of actions you can take.

As already stated, none of these experiments are new. Google openly advertised these tests and experiments. The company hasn’t done much to bring Chrome flags to the public’s attention before, leaving them mostly as options for developers and enthusiasts. Instead, Chrome has typically relied on server-side a/b tests to see how the public reacts to new features and interface changes, with no immediate visible option to manually turn things on and off. Giving consumers the information they need to participate in the tests themselves is a step forward from the previous strategy. Google recently added a Chrome Labs address next to the address bar with direct access to active experiments. This is certainly a very interesting change in the previous strategy of introducing changes and new opportunities.

All the aforementioned experiments are available in the current Chrome Beta 94 version, which you can download for desktop or in the Playstore for Android phones.

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Source: androidpolice