The latest notification comes to us from Facebook ! Namely, text restrictions are removed for ads that have more than 20% text on the visual.

Facebook removes text restrictions on ad visuals

When we talk about the amount of text on visuals and the rules that Facebook had until recently, every marketer who has had contact with the Facebook Text Overlay Toll tool knows how much that tool, from time to time, caused problems and unrealistically represented the amount of text on ad visuals.

As we can see, this tool is no longer available.

Img source: https://bit.ly/30l9oUX

The previous ad text limit rule read:

“To create a better experience for users and advertisers, ads placed on Facebook and Instagram are displayed based on the amount of text used on the ad. Based on this, ads with a higher percentage of text on the image may not be shown. Exceptions may refer to certain visuals of the ad, such as book covers, albums, etc.”

As you can see, the rule was clear – ads with too much text on the visual will not be shown.

In addition to the aforementioned bug issue that the platform had, these text restrictions on ad visuals caused major headaches for many advertisers, requiring significant, specific customization of visuals to comply with Facebook ‘s advertising rules. Finally, it’s gone.

Why did Facebook have a text limit on visuals in the first place?

Over the years, Facebook has noticed that Facebook and Instagram users don’t like ads with too much text, so it has limited the amount of text to improve the overall user experience. And not only that. From the marketing side, an effective ad is certainly one that is original, short and clear.

This new update apparently removes any reach limit for that, meaning ads with more than 20% text on visuals will run, as usual, and reach the same number of people as any other Facebook ad. As you can see in the official announcement, Facebook still claims that image ads with less than 20% text perform better and recommends that advertisers “keep your texts short, clear and concise to effectively convey your message.”

But if there’s more text on the visual, the ad will run and could theoretically reach as many people as any other campaign, depending on your settings.

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Source: Socialmediatoday